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SPRING 2010 Courses - SMALL BUSINESS DEVELOPMENT CENTER

To register for a course on this page, click here To Register Online or call Allison O'Neil at (908) 526-1200, ext. 8516.

  Register Early!  Many of our classes have limited enrollment.  Please register for classes at least 5 business days prior to the start of the class to ensure a place in the course of your choice.

Please note: The classes below are listed by program, location and date order.  If you require to search by day, time, subject or teacher simply  Click here . Please be sure to select SBCE as the subject then enter the desired search criteria.

 

 

RARITAN VALLEY COMMUNITY COLLEGE: NORTH BRANCH MAIN CAMPUS

CERTIFICATE PROGRAMS AND NON-CERTIFICATE COURSES

 

SPRING HIGHLIGHTS

Real Estate Licensing Preparation (30 sessions)

Tuesday/Thursdays     January 26 - April 27, 2010      6:30-9:30pm

Completion of this course with a passing grade qualifies the student to take the State Examination for a real estate sales license.  Material covered includes property interests and rights, transfer of title, liens, contracts, mortgages, leases, business opportunity sales, municipal and state laws and regulations, law of agency, mathematics, license law, rules and regulations.  Instructor, Jerry Cohen, RVCC Staff.  RVCC North Branch Campus    CRN 22988    Fee:$580

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Entrepreuner Certificate

Looking to start your own successful business?

Do you want to maximize your businesses sales and profitability? Position your business in a highly competitive market? If so, then the New Jersey Small Business Development Center Entrepreneur Certificate Program is for you. The program, jointly sponsored by NJSBDC and New Jersey Community Colleges, covers business planning, legal aspects, human resource tools, market research techniques, comprehensive marketing strategies including advertising, sales, and promotions, financial management tools including record keeping and tax reporting, and more. The statewide 33-hour certificate program comprises seven core courses – take all seven and receive a certificate.

Seven Core ECP Courses

The Business Plan

A sound business plan helps you manage your business more effectively and is a requirement for any business seeking financing. Using a business plan to chart your course improves your chances for success. This workshop covers all components of a business plan.                  .9 CEU

Instructor: Karen Katcher, Katcher Associates

CRN 23053             SB001-01                                            3 sessions

Tue                          Apr 20- May 4                                 6:00-9:00pm

Course fee:              $120 ($105 tuition, $15 reg)

Legal I - Start-up Specifics

This workshop provides basic knowledge of the laws affecting business. Business owners learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls.             .3 CEU

Instructor: Nicole Voigt, Kilcommons Shanahan, LLC

CRN 23056             SB005-01                                             1 session

Tue                          Jan 19                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Legal II – Contracts

The course provides the basic understanding of contract law, legal ownership of a business, stock, and partnership agreements.       .3 CEU

Instructor: Nicole Voigt, Kilcommons Shanahan, LLC

CRN 23057             SB007-01                                             1 session

Tue                          Feb 2                                              6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

How to Obtain Financing and Business Plan Review

Now that you have written your business plan, learn how to use the plan and the steps necessary to obtain financing. In addition, bring your business plan to have an expert review and comment on your plan.                .3 CEU

Instructors: A commercial lender and Karen Katcher,
Katcher Associates

CRN 23066             SB066-01                                             1 session

Tue                          May 11                                           6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Marketing Strategies

Failure to define your target markets costs you money — and maybe your business. This program offers information about such topics as market research, strategic marketing decisions, advertising, sales, public relations, promotions, networking, and more. It provides an introduction to all phases of a marketing plan, beginning with extensive research and target market identification followed by the development and implementation of a marketing action plan. Learn how to define the markets where your services or products will be most successful, and how to implement creative, low-cost guerrilla marketing strategies by investing time, energy, and imagination. Topics include resources for market research, profiles of horizontal and vertical markets, the role of strategic database technology, and the anatomy of the sales process. The program also offers an overview of a myriad of up-to-the-minute marketing tactics, including: networking, referrals, public relations, events, promotions, media resources, and advertising.                .6 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23058             SB004-01                                            2 sessions

Thu                          Mar 11 & 18                                    6:00-9:00pm

Course fee:              $99 ($84 tuition, $15 reg)

Small Business Taxes

Learn which type of entity is best for you to structure your company: as an LLC, Sole Proprietor, Partnership, S Corporation, or C Corporation. Receive information about tax responsibilities based on the entity you choose, including estimates taxes, sales tax, payroll taxes, and corporate taxes. In addition, the course covers tax deductions you are entitled to and would not want to miss.        .3 CEU

Instructor: Dan Gibson, CPA & Bonnie Trochim CPA Amper, Politziner & Mattia CPA’s

CRN 23059             SB002-01                                             1 session

Wed                         Mar 17                                            6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Small Business Record-Keeping

Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Key topics include: manual and/or recommended software to use, inventory control, cash flow management, end of month summary procedures, accounts payable, accounts receivable, cash receipts, cash disbursements, profit and loss controls, internal controls and back up needed for tax deductions. .3 CEU

Instructor: Deb Weyman, CPA Amper, Politziner & Mattia CPA’s

CRN 23060             SB006-01                                             1 session

Thu                          Apr 22                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Understanding Financial Statements

Learn to enhance and clarify your bottom line. Topics include spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow.                            .3 CEU

Instructor: Deb Weyman, CPA Amper, Politziner & Mattia CPA’s

CRN 23061             SB003-01                                             1 session

Thu                          May 20                                            6:00-8:30pm

Course fee:              $40 ($25 tuition, $15 reg)

Additional ECP Courses

Meet the Pros

Do you know if your business is adequately protected? What insurance coverage does a small to mid-size business need? What is Business Interruption insurance and why is it important to include for any business? What is the difference between Disability Insurance and Workers’ Compensation coverage? How does a low-cost or no-cost retirement plan help to retain key employees? How can your business be set up in the most tax efficient way to provide for your children’s college education or your own retirement? These and all of your other insurance questions will be answered in a clear, concise, and understandable way!                                                                          

Instructors: Bob Wittpenn, CFP, AXA Advisors, LLC;              .2 CEU
Dan Pepper Esq., Pepper Law Group, LLC; and Gail Rosen, Gail Rosen, CPA

CRN 23065             SB131-01                                             1 session

Tue                          Feb 9                                              6:00-8:00pm

Course fee:              Free, registration required

SBDC FREE

SBDC is offering the following classes for free. Register now at www.sbdcrvcc.com and take advantage of these valuable sessions at no cost to you.

Best Practices in Email Marketing

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, tips are provide to increase email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting — and keeping — high quality prospects, customers, and members. Learn how to become a trusted email sender; build a list of contacts; get sent emails opened and read; turn readers into frequent buyers/supporters/donors; target communications; and use email communications to improve customer loyalty.                .3 CEU

Instructor: Wendi Caplan-Carroll, Regional Development Director, Constant Contact NY Metro

CRN 23073             SB305-01                                             1 session

Wed                         Apr 14                                             6:00-9:00pm

Course fee:              Free (registration required)

Business Concepts

Thinking about starting a business or need help with the business you have started? You don’t want to miss this discussion of the major areas of concern for business owners. Topics include naming the business, registration, myths about ownership, success factors and where to find help. This session will assist you in starting, running, and developing your business now and in the future. Also discussed are highlights of each of the topics in the Entrepreneur Certificate Program (ECP) and how this Entrepreneur Certificate Program is structured.      .3 CEU

Session held at Affinity Federal Credit Union, Basking Ridge, NJ

Instructor: Karen Katcher, Katcher Associates

CRN 23074             SB065-01                                             1 session

Tue                          Feb 23                                            6:00-9:00pm

 

Session held at RVCC Franklin Center

Instructor: Conny Jasper, MBE

CRN 23108             SB180-07                                             1 session

Tue                          Apr 20                                             6:00-9:00pm

Course fee:              Free (registration required)

Overview of a Business Plan

Discover what elements comprise a sound business plan and why every business needs one. Businesses don’t plan to fail, they fail to plan. Find out how to identify your company’s strengths, overcome inherent weaknesses, recognize product and market opportunities, and forecast your businesses financial requirements.          .3 CEU

Session held at Affinity Federal Credit Union, Basking Ridge, NJ

Instructor: Dom Celentano, Celentano & Company

CRN 23075             SB181-08                                             1 session

Wed                         Feb 24                                            6:00-9:00pm

 

Session is held at RVCC Franklin Center

Instructor: Karen Katcher, Katcher Associates

CRN 23109             SB181-07                                             1 session

Wed                         May 12                                            6:00-9:00pm

Course fee:              Free (registration required)

Efficiently Getting Cash Out Of Your Business

An overview of business structures, accounting methods, timing of income and expenses, specific ways to get cash out of your business, including salary, guaranteed payments, loans, distributions, rents, royalties, fringe benefits and retirement plans, special tax deductions and a summary of the new 2009 tax law changes.                  .3 CEU

Instructor: Bonnie Trochim, CPA & Sarah Anderson, CPA, MST, Amper, Politziner & Mattia CPA’s

CRN 23076             SB312-01                                             1 session

Wed                         March 24                                         6:00-9:00pm

Course fee:              Free (registration required)

Food-Preneur Sneak Preview

TThis is an introduction to the Food-Preneur certificate program, an intensive two-Saturday series of workshops tailored to new and existing food entrepreneurs who have a great specialty food idea and want to find out how to proceed. Topics are: Identifying your opportunities with target marketing, developing your marketing plan, new product presentation, getting to know the food consumer, food marketing research, trade promotion planning, food retailing trends, legal issues in food marketing, food packaging, and food technology.           .3 CEU

Instructor: Dom Celentano, Celentano & Company, and Esther Luongo Psarakis, Taste of Crete

CRN 23077             SB041-01                                             1 session

Wed                         Mar 3                                       9:00am-12:00pm

Course fee:              Free (registration required)

Entrepreneur Assessment

Have you ever considered being a business owner? Do you have the characteristics and fundamentals to run a business? Find out if entrepreneurship is right for you. During the session complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. Then score and interpret your own results.       .3 CEU

Session is held at RVCC Franklin Center, Somerset County

Instructor: Conny Jasper, MBE

CRN 23064             SB179-07                                             1 session

Tue                          Apr 6                                               6:00-9:00pm

 

Instructor: Karen Katcher, Katcher Associates, LLC

CRN 23063             SB043-01                                             1 session

Tue                          Mar 9                                              6:00-9:00pm

Course fee:              Free (registration required)

Marketing & Sales Certification

Looking to increase sales in your business or enhance your sales ability? Do you want to maximize your businesses sales and profitability? Position your business in a highly competitive market?

This 33-hour Marketing and Sales certification program (MASP) comprises seven core courses and four additional courses. Take all eleven and receive a certificate. Classes may be taken individually or as a group.

Introduction to Marketing – Part I

Comprehensive Marketing Program – Make Your Business Recession-Proof in This Economy

Redefine your marketing plan to meet today’s complex, hyper-competitive market in a world of global competition, proliferation, new technologies and products, and relentless cost cutting. Course topics include: market research, market-driven philosophy, database marketing, horizontal vs. vertical marketing, differentiated products and services, goal-setting, comprehensive marketing tactics, and measuring return on investment.        .3 CEU

Session held at Affinity Federal Credit Union, Basking Ridge, NJ

Instructor: Vicki Lynne Morgan, CMS,  Russmor Marketing Group

CRN 23078             SB235-01                                             1 session

Mon                         Jan 25                                             6:00-9:00pm

Course fee:              Free (registration required)

Introduction to Marketing – Part II

Introduction to Guerrilla Marketing: What Is It and How Will It Help My Business?

Learn how to write and implement a 7-Sentence Guerrilla Marketing Plan. The seminar is packed with clever and unconventional small-business marketing tips you can use right away. Topics include: how to make the best marketing decisions, how to avoid mistakes, how to outdistance the competition by using the media, maximizing technology, and turning your customers into salespeople. The program includes a list of 100 marketing ‘weapons’ (half are free), a marketing IQ self-assessment, and a marketing plan template to jumpstart your new marketing program. .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23079             SB038-01                                             1 session

Mon                         Feb 1                                              6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Introduction to Marketing – Part III

Unconventional Clever Strategic Marketing

Unconventional, clever strategic marketing is the key to gaining the multiple exposures you need to achieve brand recognition and trust within the target market you are best suited to serve. This workshop offers differentiated, just-in-time strategies and tactics, a video of case studies, and examples of effective collateral materials. The best news is that you don’t need a big marketing budget to beat the competition and to attract the repeat and referral business you need for a lifetime of business success. Explore creative, real life marketing tactics and examples you can use immediately.                                 .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23080             SB236-01                                             1 session

Mon                         Feb 8                                              6:00-9:00pm

Course fee $40 ($25 tuition,$15 reg)

Real Life Marketing Case Study & Workshop Communication Skills

Learn to leverage your identity with written & verbal skills that pull, persuade and propel. Effective communication skills set the pace and success in the process of conducting business. We need to be clear, concise, and consistent in our communications; taking into consideration the needs and preferences of those with whom we communicate. The program points out the dos and don’ts of communication that we often overlook today.                           .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23081             SB237-01                                             1 session

Thu                          Feb 25                                            6:00-9:00pm

Course fee $40 ($25 tuition,$15 reg)

Anatomy of a Sale & How to Avoid 6 Mistakes That ‘Born Salespeople’ Don’t Know

Sales skills know-how helps you to meet today’s challenges and succeed. The ‘Anatomy of a Sale’ system is based upon a relationship-building, customer-driven approach that gives you the confidence to unleash your earning potential and achieve your goals. Follow this strategic selling system and you’ll be sure to meet and exceed your goals for sales and profitability.        .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23082             SB209-01                                             1 session

Thu                          Mar 4                                              6:00-9:00pm

Course fee $40 ($25 tuition,$15 reg)

 

Customer Experience Management: Prevent Churn, Attrition, Turnover, & Defection with a Customized Customer Relationship Program

Success in business today is measured in terms of repeat and referral business. Entice customers to buy over and over again by providing the Exceptional Customer Service your customers expect. The five full-circles™ strategies you can easily develop to create your own customer service program include: relationship, customer, product, presentation, and after-the-sale strategies. Exceed your customers’ expectations and earn the ‘loyalty for a lifetime’ you seek for your business.    .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23083             SB238-01                                             1 session

Mon                         Mar 15                                            6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Networking…A Professional and Personal Necessity

It’s all about who knows you. Networking can get you a job or expand your business horizons and for everyone in every industry and career is a mandatory fundamental for success. The program explores the why, where, and how-to of networking. Discover more than 40 places to network and develop and deliver an attention-getting ‘elevator speech’ that really works. Start networking immediately: bring your business cards and brochures.        .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN23084              SB137-01                                             1 session

Mon                         Mar 22                                            6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)


 

Personal Branding – Learn How to Gain Identity, Trust, and Profitability with Your Value Proposition

Personal branding is becoming increasingly essential for professional success. Explore four key elements that serve as the foundations for personal branding. Assess your USP (unique selling proposition) and ‘feature-benefit’ models that help you to communicate your identity as well of the value of doing business with you to your target audience. Learn to develop yourself as a brand.                .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23085             SB239-01                                             1 session

Wed                         Apr 7                                               6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Trade Showmanship & Event Marketing - Guaranteed ‘Show Time’ Success

Don’t underestimate the value of trade show and event marketing – the most powerful tools in the marketing mix. Find out what you don’t know about trade shows and how to: choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results.          .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23088             SB049-01                                             1 session

Wed                         Apr 14                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Multi-Generational Marketing – Pivotal Factors in Today’s Aggressive Marketplace

Learn to identify each generation and adjust your outreach accordingly. Generations are affected differently by factors such as advancements in research and technology, prosperity and depression, political and economic conditions, trends, fads, war and peace. They continue to be influenced by deeply implanted preferences and factors specific to their generations. Knowing their preferences helps you prepare to meet the specific needs of your audience.                .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23086             SB138-01                                             1 session

Mon                         Apr 19                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

 

Word Of Mouth - The Least Expensive and Most Effective Form of Advertising

Word-of-Mouth Marketing is the world’s best-known marketing secret. Although most business people know that WOM builds credibility, trust, sales, and profitability, few truly understand how to accelerate the decision-making process using strategic WOM advocacy and peer influence. Explore the critical elements of WOM Marketing and how to launch your own campaign to create customer loyalty for a lifetime.       

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group .3 CEU

CRN 23087             SB132-01                                             1 session

Thu                          Apr 28                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

women in business series

Fabulous Women! How Successful Women Win in Business

The “Fab Factor” session shows you how to compete and win in business. Learn how to tap into critical success factors such as: with which top networks should you affiliate, how to establish your team at no cost to you, building credibility for a continuous flow of business, how to leverage the most valuable tools for your business, and the secret ingredient to winning. Coach Dee Marshall is an authority in the area that turned her passion for success into a profitable business and landing a TV opportunity doing what she loves. Her print and media coverage includes spotlights in The Star-Ledger, MSNBC, Fox 5 Good Day New York, MY9, ABC News, Essence, Black Enterprise and Heart and Soul Magazine.        .3 CEU

Instructor: Dee Marshall, CEO, Raise the Bar, LLC, Coaching, Training, Development for Women     

CRN 23089             SB306-01                                             1 session

Wed                         Mar 3                                              6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

What Job Security? Transitioning From Employee to Entrepreneur

The session provides practical step-by-step information on what you need to do today to get your business off the ground tomorrow. If you’re considering turning your hobby or passion into a profitable business, Coach Dee Marshall will walk you through your exploration phase and show you how to find the time to work on your business, find funding, set up a professional low-cost office, and create and execute your action plan so you can make money right from the start.

Instructor: Dee Marshall, CEO, Raise the Bar, LLC, Coaching, Training, Development for Women      .3 CEU

CRN 23090             SB307-01                                             1 session   

Wed                         Mar 24                                            6:00-9:00pm   

Course fee:              $40 ($25Tuition, $15 reg)

Make it Happen! 10 Steps to Getting Your Business off the Ground

This session is for aspiring and new entrepreneurs. If you are considering starting a business and not sure of when, why or how to move forward, you should attend. You will learn how to get your feet wet without putting everything on the line, how to explore or test your idea/concept, how to get the support and motivation you need to succeed and how to make it happen! .3 CEU

Instructor: Dee Marshall, CEO, Raise the Bar, LLC, Coaching, Training, Development for Women

CRN 23091             SB308-01                                             1 session

Wed                         Apr 21                                             6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

 new oNLINE business COURSES

Business Marketing Writing        SB300    23092

This fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company’s image, and your chances of getting hired, promoted, or applauded! Designed for writers, marketers, and anyone interested in these exciting fields.

Marketing Your Business on the Internet          

SB301                     23093

Find out how you can affordably market your business on the Internet from an e-commerce expert. In this practical, hands-on course, you’ll learn little-understood secrets about the types of businesses that thrive on the Web. Then, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll even learn several low-cost promotion strategies that you can use to drive visitors to your site.

Purchasing Applications               SB302   23094

Become a more effective member of your company’s operating team by learning how to apply advanced purchasing concepts. Move beyond the traditional order-placing role of purchasing by discovering the role of information technology, the basics of international business, and the principles of economic forecasting. Learn how to evaluate suppliers’ capabilities by investigating their commitment to Six Sigma, statistical process control (SPC), and maintaining a quality system (ISO 9000). Discover the elements of a logistics system and see how you can use material requirements planning (MRP) to identify company needs in an organized and timely manner. Learn the ins and outs of inventory management, understand how public and private purchasing differ, and improve your understanding of financial statements. This course helps you prepare for the internationally recognized Certified Purchasing Manager (C.P.M.) and Accredited Purchasing Practitioner (A.P.P.) exams offered by the Institute for Supply Management.

Managing Customer Service        SB303    23095

Customer service personnel interact with current and potential customers every day. But do they truly spend time finding out what customers really want and giving them the highest service possible? In this six-week online course, you’ll discover dynamite methods for bringing out the best in your team, measuring customer service, and anticipating the needs of your reps and your customers. Learn how to attract and hire top-notch reps, succeed with teams, and minimize customer complaints. As an added bonus, you’ll unlock the power of leading by example and setting new trends for customer service in your growing business.

Business Law                                    SB304   23096

Learn how to successfully protect your small business and solve most of the legal problems that may arise. You’ll discover how to avoid the costly mistakes that many small business owners make in areas such as contracts, employee relations, customer relations, and choosing the right business model. You’ll also find out how to deal with government licensing requirements and regulations, as well as problems with tax collectors. And you’ll come away knowing how to handle many minor legal disputes on your own and understanding the special considerations of home-based and Internet-based businesses.

Refer to online instruction page for registration.

Senior Week – Business Programs for Seniors

SBDC is offering the following classes for seniors. Register now and take advantage of these valuable sessions. (Please note: Senior discounts do not apply to these classes.)

Start a Consulting Business

You have great skills and experience; take control of your own destiny and put your skills and experience to work when and where you want. The seminar covers the number one necessary and sufficient ingredient for starting a successful consultancy, the four steps to guaranteeing a continuous stream of clients, and the secret to differentiating yourself from all of the other consultants in the market.        .3 CEU

Instructor: Ed Dolan, Organization for Entrepreneurial Development

CRN 23097             SB197-01                                             1 session

Tue                          Mar 2                                              1:00-4:00pm

Course fee:              $25 ($10 tuition, $15 reg.)

Launching a Home-Based Business

The program gives you the know-how to start a home-based business including: the pros and cons of entrepreneurship, key elements of a business plan, steps to set up a legal entity, where to find free help and support to launch and grow your business, what to expect in the home-based environment, pricing strategies, and tips for identifying and reaching your target market.  .3 CEU

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23098             SB168-01                                             1 session

Wed                         Feb 17                                     9:00am-12:00pm

Course fee:              $25 ($10 tuition, $15 reg)

Turn Your Hobby into a Business

One of the most time-tested rules of success in business is “Do what you love.” The session is geared for those who want to turn a favorite hobby into a successful business. It includes the key steps to setting up and operating a profitable business, the number one necessary and sufficient ingredient for starting a successful business, and four critical resources and how to obtain them. .3 CEU

Instructor: Ed Dolan, Organization for Entrepreneurial Development

CRN 23099             SB163-01                                             1 session

Thu                          Mar 4                                       9:00am-12:00pm

Course fee:              $25 ($10 tuition, $15 reg)

Drive Traffic to Your Website Using Search Engine Advertising - A Guide to Google AdWords & Google Analytics

Engage consumers while they’re searching for information related to your business. In this course you’ll learn how to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write ads, design landing pages, setup a campaign in Google AdWords, test the effectiveness of your ads and learn more about the visitors to your website using Google Analytics.     

Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Consulting Group LLC .3 CEU

CRN 23101             SB204-01                                             1 session

Thu                          Jan 28                                             6:00-9:00pm   

Course fee:              $40 ($25 tuition, $15 reg)

Forming a Business in Somerset and Hunterdon Counties

Are you trying to decide what business entity is right for you and where to get information? This session offers the pros and cons of various types of business entities. The interactive, hands-on session in the computer lab guides you though the procedures and forms necessary for federal, state and county filing requirements to establish a business in New Jersey and within Somerset and Hunterdon Counties.      .3 CEU

Instructor: Carla Fallone, MBA, Fallone Business Resources

CRN 23102             SB116-01                                             1 session

Wed                         Mar 17                                            6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

Technology Resources

As an entrepreneur, you need access to the tools that will help you be competitive on a bootstrapper’s budget. Increasingly, top technology vendors have discovered that it is profitable to lure “the little guy” and the net result is that you, as the business owner, can benefit profoundly from a number of free, low cost, and advertising-supported technologies. This class will review a wide range of solutions including: voice communications, email, website design, website hosting, file hosting, data backup, online marketing, project management, productivity, collaboration    .3 CEU

Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Consulting Group LLC

CRN 23103             SB173-01                                             1 session

Thu                          Feb 11                                            6:00-9:00pm

Course fee:              $40 ($25 tuition, $15 reg)

 Accounting and QuickBooks Certificate

This program is designed to cover the basics of accounting fundamentals and then apply those fundamentals to QuickBooks. Attend all three courses in the following sequence – Accounting Fundamentals, QuickBooks for Small Businesses, and QuickBooks A/R & A/P (MUST BE TAKEN IN THIS SEQUENCE) – for a total of 18 hours to earn a certificate. Or take any one of the topics listed below to improve your knowledge by enhancing your skills in one area.

Accounting Fundamentals

This course is designed to provide students with fundamental knowledge of accounting procedures and is a complement to the QuickBooks for Small Businesses. Students become proficient in concepts needed for bookkeeping and accounting terminology used to effectively operate financial software. Prerequisite: Basic keyboarding.                                             .6 CEU

Instructor: Carla Fallone, MBA, Fallone Business Resources

CRN 23067             AC105-50                                           2 sessions

Mon/Thu                  Feb 15 & 18                                    6:00-9:00pm

 

CRN 23068             AC105-51                                           2 sessions

Mon/Thu                  Apr 19 & 22                                     6:00-9:00pm

 

CRN 30993             AC105-52                                           2 sessions

Mon/Thu                  Jun 14 & 17                                     6:00-9:00pm

Course fee:              $99 ($62 tuition, $22 materials, $15 reg)

QuickBooks for Small Businesses

This introductory course explains how QuickBooks can simplify the accounting process for your small business. Participants learn about the set-up for a small business. Learn how to record transactions, understand the reports generated from QuickBooks and understand the components of the financial statements. (Participants should have knowledge of basic keyboarding.)  .6 CEU

Instructor: Carla Fallone, MBA, Fallone Business Resources

CRN 23069             SB016-01                                            2 sessions

Mon/Thu                  Feb 22 & 25                                    6:00-9:00pm

 

CRN 23070             SB016-02                                            2 sessions

Mon/Thu                  Apr 26 & 29                                     6:00-9:00pm

 

CRN 30991             SB016-03                                            2 sessions

Mon/Thu                  Jun 21 & 24                                     6:00-9:00pm

Course fee:              $99 ($69 fee, $15 lab fee, $15 reg)


 

Accounts Receivable & Accounts Payable

This intermediate course is designed to put the student in a simulated real business environment managing both the Customers/Sales and Vendors/Expenses capabilities in QuickBooks. Accounts Receivable transactions include creating customer and job lists, setting up item (product) lists, creating quotes, tracking employee time for customer jobs, applying customer payments, journal entries, and Accounts Receivable reporting. Accounts Payable transactions include setting up vendors, preferences, processing vendor invoices, credit card statement payments, applying invoices to customer jobs, batch and single check process, voiding checks, journal entries, and Account Payable reporting. QuickBooks for Small Businesses or good working knowledge of navigating QuickBooks is a prerequisite.                                                  .6 CEU

Instructor: Cindi Ebert, Ebert Consulting Group, LLC, Advanced Certified QuickBooks ProAdvisor & Certified QuickBooks Point of Sale ProAdvisor

Instructor: Linda Dousis, Administrative Services & Consulting, LLC, Certified Quick Books ProAdvisor

 

CRN 23071             SB129-01                                            2 sessions

Tue/Thu                  Mar 9 & 11                                      6:00-9:00pm

 

CRN 23072             SB129-02                                            2 sessions

Tue/Thu                  May 11 & 13                                    6:00-9:00pm

 

CRN 31001             SB129-03                                            2 sessions

Tue/Thu                  June 7 & 9                                       6:00-9:00pm

 

CRN 30992             SB129-03                                            2 sessions

Tue/Thu                  July 6 & 8                                        6:00-9:00pm

Course fee:              $99 ($69 fee, $15 lab fee, $15 reg)

 

Register Online at: www.sbdcrvcc.com


 

 

THE FOOD-PRENEUR

certificate program

Ten Steps to a Successful Food Business in a Challenging Economy

The Food-Preneur

Food-Preneur™ Boot Camp is an intensive two-Saturday series of workshops tailored to new food entrepreneurs who have a great specialty food idea but are unsure of the next steps. Established food businesses can improve their skills in key areas such as food marketing and sales. The series is taught by food business experts who actually market, sell, and develop specialty foods products.

Participants learn experientially through classroom interaction and are provided with tools, resources, and information to both learn the food business and develop plans to create sales, manage growth, and create or refine a product. Boot Camp participation results in market-ready food businesses and products by the end of the series.

The program discusses the ingredients needed to be a successful Food-Preneur. Distribution, channel dynamics, and the complexities of retail trade channels are explored. Participants will be introduced to the Food-Preneur business model template designed to clarify their vision and business model; identify and understand what their product is; and how the product should be produced, marketed, and sold. Upon completion of the course, participants can head to the checkout line with a personal “recipe for success” – a completed Food-Preneur basic business plan model.          1.2 CEU

Topics Covered

-          Opportunities with Target Marketing

Learn Market Segmentation, Niche Marketing, Benefits Ladder, Tactical Matrix, and Problem Solving Funnels.

-          Marketing Plan and New Product Presentation Development

Increase your success at getting “on the shelf” using our New Product Power Point template.

-          Get to know the Food Consumer

Learn the factors that that influence food purchasing and consumption within the Food Retail Environment.

-          Food Marketing Research

In-class exercises teach you how to thoroughly research your budding food or existing product.

-          Trade Promotional Planning

Trade Promotions can be up to 18% of total revenue. Learn how to design and implement winning food promotions.

-          Food Retailing Trends

Learn the unique aspects of each distribution channel, supermarkets, mass merchandise, club, dollar, or convenience stores.

-          Legal Issues in Food Marketing

We focus will be on the areas impacting the food industry such as food safety, food labeling, nutritional claims, and USDA and FDA issues.

-          Food Packaging

An industry leader in food packaging design shows the necessary steps from concept to finished product in food packaging.

-          Food Technology

Issues covered range from food safety and diet to health, and processing technologies.

-          Functional Foods

With the consumer’s increasing focus on self-medication and the effect of diet on overall health, we specifically cover the allowed FDA functional food claims.

Instructor: Dom Celentano, Celentano & Company and Esther Luongo Psarakis, Taste of Crete

CRN 23100             SB234-01            2 sessions

Sat                           Apr 17 & 24 9:00am-3:00pm

Course fee:             $329 ($110 tuition, $204 Material Fee, $15 reg)

 

NEW!

Get Found Online! An Introduction for Business Owners

The focus of this class is to help your business be found on the Internet. You'll learn the essential steps every small business owner should follow to introduce and manage their brand online. Gain a better understanding of social media marketing and how to best use social networking sites like LinkedIn, Facebook, Twitter and others to promote your business.  .3 CEU

 

Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Marketing Group

CRN 23104     SB                1 session

Thu              Apr 8            6:00-9:00 pm

Course fee:    $40 ($25 tuition, $15 reg

The ABCs of Sales

Many people are uncomfortable selling: however in today’s business world the need to sell your goods and services is vital to the success of your company. Come learn simple techniques to feel more comfortable in front of your prospects and increase your close rate.      .3 CEU

 

Instructor: Karen Katcher, Katcher Associates

CRN 23105     SB212-01      1 session

Tue              Feb 16          6:00-9:00 pm
Course fee:    $40 ($25 tuition, $15 reg)

 

RECESSION-PROOF MARKETING ON A SMALL BUDGET – Parts I & II

Unconventional Marketing Tactics and Case Studies

 

Looking for new ideas that will differentiate your business in our highly competitive, global economy?  Unconventional marketing is the key to gaining the multiple exposures you need to achieve the brand recognition and trust within the target market you are best suited to serve. This workshop offers a study of clever, differentiated strategies and tactics in a PowerPoint slide presentation, a video of guerrilla case studies, and examples of collateral materials that help you design and launch the best tactics to achieve the repeat and referral business you need to achieve your goals.            .6 CEU

 

Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group

CRN 23106     SB201-01      2 sessions

Wed             Mar 3 & 10     6:00-9:00pm

Course fee: $79 ($64 fee, tuition, $15 reg)

 

Building and Financing Your Business

Are you an entrepreneur who needs to learn more about financing your small business and meeting the people who can assist you? The first part of this seminar explains the process of how a small business owner can obtain financing via different methods and various lenders, and what resources are available to small businesses. During the second part, lenders are available to review and discuss issues one-on-one with the business owners. Light refreshments are served.

Location: Phillips Lighting, Somerset, New Jersey

CRN 23107     SB053-08      1 session

Wed             May 5            12:00-3:00 pm

Course fee: Free (reg required)

 

 

 

REGISTER ONLINE AT:  www.sbdcrvcc.com

 

SEA - Self-Employment Assistance & Entrepreneurial Training Program

Are you interested in owning your own business? Consider the SEA Self-Employment Assistance & Entrepreneurial Training Program. The SEA program is a cooperative program given by RVCC, NJ Department of Labor and the Small Business Development Center. It is an intensive six-week, 60-hour training program for anyone who wants to start his or her own business. Course topics include: Pre-Business Workshop, Developing a Business Plan, Developing a Marketing Plan, Taxes for the Small Business Owner, Record Keeping for the Small Business Owner, and Legal Formation. At the end of the 60-hour training program, you will have a complete business plan.
To find out more about the program, or to register, please call 908-526-1200 ext. 8515.
Cost: $900. If you are currently on unemployment, a fee waiver is available.

 

 

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Small Business Development Center
Raritan Valley Community College
P.O. Box 3300
Somerville, NJ 08876
908-526-1200 Ext. 8516
Email: sbdc@raritanval.edu

updated 10/1/09 by AON