Entrepreuner
Certificate
Looking to start your
own successful business?
Do you want to
maximize your businesses sales and profitability?
Position your business in a highly competitive market?
If so, then the New Jersey Small Business Development
Center Entrepreneur Certificate Program is for you. The
program, jointly sponsored by NJSBDC and New Jersey
Community Colleges, covers business planning, legal
aspects, human resource tools, market research
techniques, comprehensive marketing strategies including
advertising, sales, and promotions, financial management
tools including record keeping and tax reporting, and
more. The statewide 33-hour certificate program
comprises seven core courses – take all seven and
receive a certificate.
Seven Core ECP Courses
The Business Plan
A sound business plan
helps you manage your business more effectively and is a
requirement for any business seeking financing. Using a
business plan to chart your course improves your chances
for success. This workshop covers all components of a
business plan. .9 CEU
Instructor: Karen
Katcher, Katcher Associates
CRN 23053
SB001-01 3
sessions
Tue Apr 20- May
4 6:00-9:00pm
Course
fee: $120 ($105 tuition, $15 reg)
Legal I - Start-up
Specifics
This workshop provides
basic knowledge of the laws affecting business. Business
owners learn how to choose the appropriate business
structure, assess business risks, provide adequate
protection and establish proper record keeping and
controls. .3 CEU
Instructor: Nicole
Voigt, Kilcommons Shanahan, LLC
CRN 23056
SB005-01 1
session
Tue
Jan
19
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Legal II – Contracts
The course provides the
basic understanding of contract law, legal ownership of
a business, stock, and partnership agreements. .3
CEU
Instructor: Nicole
Voigt, Kilcommons Shanahan, LLC
CRN 23057
SB007-01 1
session
Tue Feb
2
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
How to Obtain Financing
and Business Plan Review
Now that you have
written your business plan, learn how to use the plan
and the steps necessary to obtain financing. In
addition, bring your business plan to have an expert
review and comment on your plan. .3 CEU
Instructors: A
commercial lender and Karen Katcher,
Katcher Associates
CRN 23066
SB066-01 1
session
Tue May
11 6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Marketing Strategies
Failure to define your
target markets costs you money — and maybe your
business. This program offers information about such
topics as market research, strategic marketing
decisions, advertising, sales, public relations,
promotions, networking, and more. It provides an
introduction to all phases of a marketing plan,
beginning with extensive research and target market
identification followed by the development and
implementation of a marketing action plan. Learn how to
define the markets where your services or products will
be most successful, and how to implement creative,
low-cost guerrilla marketing strategies by investing
time, energy, and imagination. Topics include resources
for market research, profiles of horizontal and vertical
markets, the role of strategic database technology, and
the anatomy of the sales process. The program also
offers an overview of a myriad of up-to-the-minute
marketing tactics, including: networking, referrals,
public relations, events, promotions, media resources,
and advertising. .6 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23058
SB004-01 2
sessions
Thu Mar 11 &
18 6:00-9:00pm
Course
fee: $99 ($84 tuition, $15 reg)
Small Business Taxes
Learn which type of
entity is best for you to structure your company: as an
LLC, Sole Proprietor, Partnership, S Corporation, or C
Corporation. Receive information about tax
responsibilities based on the entity you choose,
including estimates taxes, sales tax, payroll taxes, and
corporate taxes. In addition, the course covers tax
deductions you are entitled to and would not want to
miss. .3 CEU
Instructor: Dan Gibson,
CPA & Bonnie Trochim CPA Amper, Politziner & Mattia
CPA’s
CRN 23059
SB002-01 1
session
Wed Mar 17
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Small Business
Record-Keeping
Learn what records you need to keep, how to do your own
bookkeeping, and how to use records as a management
tool. Key topics include: manual and/or recommended
software to use, inventory control, cash flow
management, end of month summary procedures, accounts
payable, accounts receivable, cash receipts, cash
disbursements, profit and loss controls, internal
controls and back up needed for tax deductions. .3 CEU
Instructor: Deb Weyman, CPA Amper, Politziner & Mattia
CPA’s
CRN 23060
SB006-01 1
session
Thu
Apr
22
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Understanding Financial
Statements
Learn to enhance and clarify your bottom line. Topics
include spreadsheets, understanding revenue and expense,
structure and relationships, meaningful forecasts and
projections, break-even analysis, balance sheets, P&L,
and cash flow. .3 CEU
Instructor: Deb Weyman, CPA Amper, Politziner & Mattia
CPA’s
CRN 23061
SB003-01 1
session
Thu
May
20
6:00-8:30pm
Course
fee: $40 ($25 tuition, $15 reg)
Additional ECP Courses
Meet the Pros
Do you know if your
business is adequately protected? What insurance
coverage does a small to mid-size business need? What is
Business Interruption insurance and why is it important
to include for any business? What is the difference
between Disability Insurance and Workers’ Compensation
coverage? How does a low-cost or no-cost retirement plan
help to retain key employees? How can your business be
set up in the most tax efficient way to provide for your
children’s college education or your own retirement?
These and all of your other insurance questions will be
answered in a clear, concise, and understandable
way!
Instructors: Bob
Wittpenn, CFP, AXA Advisors, LLC; .2 CEU
Dan Pepper Esq., Pepper Law Group, LLC; and Gail Rosen,
Gail Rosen, CPA
CRN 23065
SB131-01 1
session
Tue
Feb
9
6:00-8:00pm
Course
fee: Free, registration required
SBDC FREE
SBDC is offering the
following classes for free. Register now at
www.sbdcrvcc.com and take advantage of these valuable
sessions at no cost to you.
Best Practices in Email
Marketing
Build the relationships
that are the key to your business success with easy,
inexpensive and highly effective email marketing! In
this seminar, tips are provide to increase email
deliverability and open rates, write good headlines and
content, and perhaps most importantly, strategies for
getting — and keeping — high quality prospects,
customers, and members. Learn how to become a trusted
email sender; build a list of contacts; get sent emails
opened and read; turn readers into frequent
buyers/supporters/donors; target communications; and use
email communications to improve customer
loyalty. .3 CEU
Instructor: Wendi
Caplan-Carroll, Regional Development Director, Constant
Contact NY Metro
CRN 23073
SB305-01 1
session
Wed
Apr 14
6:00-9:00pm
Course
fee: Free (registration required)
Business Concepts
Thinking about starting
a business or need help with the business you have
started? You don’t want to miss this discussion of the
major areas of concern for business owners. Topics
include naming the business, registration, myths about
ownership, success factors and where to find help. This
session will assist you in starting, running, and
developing your business now and in the future. Also
discussed are highlights of each of the topics in the
Entrepreneur Certificate Program (ECP) and how this
Entrepreneur Certificate Program is structured. .3
CEU
Session held at
Affinity Federal Credit Union, Basking Ridge, NJ
Instructor: Karen
Katcher, Katcher Associates
CRN 23074
SB065-01 1
session
Tue
Feb 23
6:00-9:00pm
Session held at RVCC
Franklin Center
Instructor: Conny
Jasper, MBE
CRN 23108
SB180-07 1
session
Tue Apr 20
6:00-9:00pm
Course
fee: Free (registration required)
Overview of a Business
Plan
Discover what elements
comprise a sound business plan and why every business
needs one. Businesses don’t plan to fail, they fail to
plan. Find out how to identify your company’s strengths,
overcome inherent weaknesses, recognize product and
market opportunities, and forecast your businesses
financial requirements. .3 CEU
Session held at Affinity Federal Credit Union, Basking
Ridge, NJ
Instructor: Dom
Celentano, Celentano & Company
CRN 23075
SB181-08 1
session
Wed
Feb 24
6:00-9:00pm
Session is held at RVCC
Franklin Center
Instructor: Karen
Katcher, Katcher Associates
CRN 23109
SB181-07 1
session
Wed May
12
6:00-9:00pm
Course
fee: Free (registration required)
Efficiently Getting
Cash Out Of Your Business
An overview of business
structures, accounting methods, timing of income and
expenses, specific ways to get cash out of your
business, including salary, guaranteed payments, loans,
distributions, rents, royalties, fringe benefits and
retirement plans, special tax deductions and a summary
of the new 2009 tax law changes. .3 CEU
Instructor: Bonnie
Trochim, CPA & Sarah Anderson, CPA, MST, Amper,
Politziner & Mattia CPA’s
CRN 23076
SB312-01 1
session
Wed March
24 6:00-9:00pm
Course
fee: Free (registration required)
Food-Preneur Sneak
Preview
TThis is an
introduction to the Food-Preneur certificate program, an
intensive two-Saturday series of workshops tailored to
new and existing food entrepreneurs who have a great
specialty food idea and want to find out how to proceed.
Topics are: Identifying your opportunities with target
marketing, developing your marketing plan, new product
presentation, getting to know the food consumer, food
marketing research, trade promotion planning, food
retailing trends, legal issues in food marketing, food
packaging, and food technology. .3 CEU
Instructor: Dom
Celentano, Celentano & Company, and Esther Luongo
Psarakis, Taste of Crete
CRN 23077
SB041-01 1
session
Wed
Mar 3
9:00am-12:00pm
Course
fee: Free (registration required)
Entrepreneur Assessment
Have you ever
considered being a business owner? Do you have the
characteristics and fundamentals to run a business? Find
out if entrepreneurship is right for you. During the
session complete a self-assessment questionnaire to
determine if you have the personal characteristics, the
financial fitness and the business readiness skills to
own a business. Then score and interpret your own
results. .3 CEU
Session is held at RVCC
Franklin Center, Somerset County
Instructor: Conny
Jasper, MBE
CRN 23064
SB179-07 1
session
Tue Apr 6
6:00-9:00pm
Instructor: Karen
Katcher, Katcher Associates, LLC
CRN 23063
SB043-01 1
session
Tue
Mar
9
6:00-9:00pm
Course
fee: Free (registration required)
Marketing & Sales Certification
Looking to increase sales in your business or enhance
your sales ability? Do you want to maximize your
businesses sales and profitability? Position your
business in a highly competitive market?
This 33-hour Marketing
and Sales certification program (MASP) comprises seven
core courses and four additional courses. Take all
eleven and receive a certificate. Classes may be taken
individually or as a group.
Introduction to
Marketing – Part I
Comprehensive Marketing Program – Make Your Business
Recession-Proof in This Economy
Redefine your marketing plan to meet today’s complex,
hyper-competitive market in a world of global
competition, proliferation, new technologies and
products, and relentless cost cutting. Course topics
include: market research, market-driven philosophy,
database marketing, horizontal vs. vertical marketing,
differentiated products and services, goal-setting,
comprehensive marketing tactics, and measuring return on
investment.
.3 CEU
Session held at Affinity Federal Credit Union, Basking
Ridge, NJ
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23078
SB235-01 1
session
Mon Jan 25
6:00-9:00pm
Course
fee: Free (registration required)
Introduction to
Marketing – Part II
Introduction to
Guerrilla Marketing: What Is It and How Will It Help My
Business?
Learn how to write and
implement a 7-Sentence Guerrilla Marketing Plan. The
seminar is packed with clever and unconventional
small-business marketing tips you can use right away.
Topics include: how to make the best marketing
decisions, how to avoid mistakes, how to outdistance the
competition by using the media, maximizing technology,
and turning your customers into salespeople. The program
includes a list of 100 marketing ‘weapons’ (half are
free), a marketing IQ self-assessment, and a marketing
plan template to jumpstart your new marketing program.
.3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23079
SB038-01 1
session
Mon Feb 1
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Introduction to
Marketing – Part III
Unconventional Clever Strategic Marketing
Unconventional, clever
strategic marketing is the key to gaining the multiple
exposures you need to achieve brand recognition and
trust within the target market you are best suited to
serve. This workshop offers differentiated, just-in-time
strategies and tactics, a video of case studies, and
examples of effective collateral materials. The best
news is that you don’t need a big marketing budget to
beat the competition and to attract the repeat and
referral business you need for a lifetime of business
success. Explore creative, real life marketing tactics
and examples you can use immediately.
.3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23080
SB236-01 1
session
Mon Feb 8
6:00-9:00pm
Course
fee $40 ($25 tuition,$15 reg)
Real Life Marketing
Case Study & Workshop Communication Skills
Learn to leverage your
identity with written & verbal skills that pull,
persuade and propel. Effective communication skills set
the pace and success in the process of conducting
business. We need to be clear, concise, and consistent
in our communications; taking into consideration the
needs and preferences of those with whom we communicate.
The program points out the dos and don’ts of
communication that we often overlook today.
.3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23081
SB237-01 1
session
Thu Feb 25
6:00-9:00pm
Course
fee $40 ($25 tuition,$15 reg)
Anatomy of a Sale & How
to Avoid 6 Mistakes
That ‘Born Salespeople’ Don’t Know
Sales skills know-how
helps you to meet today’s challenges and succeed. The
‘Anatomy of a Sale’ system is based upon a
relationship-building, customer-driven approach that
gives you the confidence to unleash your earning
potential and achieve your goals. Follow this strategic
selling system and you’ll be sure to meet and exceed
your goals for sales and profitability. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23082
SB209-01 1
session
Thu Mar
4
6:00-9:00pm
Course
fee $40 ($25 tuition,$15 reg)
Customer Experience Management: Prevent Churn,
Attrition, Turnover, & Defection with a Customized
Customer Relationship Program
Success in business
today is measured in terms of repeat and referral
business. Entice customers to buy over and over again by
providing the Exceptional Customer Service your
customers expect. The five full-circles™ strategies you
can easily develop to create your own customer service
program include: relationship, customer, product,
presentation, and after-the-sale strategies. Exceed your
customers’ expectations and earn the ‘loyalty for a
lifetime’ you seek for your business. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23083
SB238-01 1
session
Mon Mar 15
6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Networking…A
Professional and Personal Necessity
It’s all about who
knows you. Networking can get you a job or expand your
business horizons and for everyone in every industry and
career is a mandatory fundamental for success. The
program explores the why, where, and how-to of
networking. Discover more than 40 places to network and
develop and deliver an attention-getting ‘elevator
speech’ that really works. Start networking immediately:
bring your business cards and brochures. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN23084
SB137-01 1
session
Mon Mar 22
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Personal Branding – Learn How to Gain Identity, Trust,
and Profitability with Your Value Proposition
Personal branding is
becoming increasingly essential for professional
success. Explore four key elements that serve as the
foundations for personal branding. Assess your USP
(unique selling proposition) and ‘feature-benefit’
models that help you to communicate your identity as
well of the value of doing business with you to your
target audience. Learn to develop yourself as a
brand. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23085
SB239-01 1
session
Wed Apr
7
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Trade Showmanship &
Event Marketing - Guaranteed ‘Show Time’ Success
Don’t underestimate the
value of trade show and event marketing – the most
powerful tools in the marketing mix. Find out what you
don’t know about trade shows and how to: choose your
exhibit space, budget time and resources, promote your
participation (before, during and after), increase booth
traffic, capture the interest of those passing by (in
less than 7 seconds), qualify visitors, and get the best
follow up results. .3 CEU
Instructor: Vicki Lynne
Morgan, CMS, Russmor Marketing Group
CRN 23088
SB049-01 1
session
Wed Apr
14
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Multi-Generational
Marketing – Pivotal Factors in Today’s Aggressive
Marketplace
Learn to identify each
generation and adjust your outreach accordingly.
Generations are affected differently by factors such as
advancements in research and technology, prosperity and
depression, political and economic conditions, trends,
fads, war and peace. They continue to be influenced by
deeply implanted preferences and factors specific to
their generations. Knowing their preferences helps you
prepare to meet the specific needs of your audience.
.3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23086
SB138-01 1
session
Mon Apr
19
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Word Of Mouth - The Least Expensive and Most Effective
Form of Advertising
Word-of-Mouth Marketing
is the world’s best-known marketing secret. Although
most business people know that WOM builds credibility,
trust, sales, and profitability, few truly understand
how to accelerate the decision-making process using
strategic WOM advocacy and peer influence. Explore the
critical elements of WOM Marketing and how to launch
your own campaign to create customer loyalty for a
lifetime.
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group .3 CEU
CRN 23087
SB132-01 1
session
Thu Apr 28
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
women in business
series
Fabulous Women! How
Successful Women Win in Business
The “Fab Factor”
session shows you how to compete and win in business.
Learn how to tap into critical success factors such as:
with which top networks should you affiliate, how to
establish your team at no cost to you, building
credibility for a continuous flow of business, how to
leverage the most valuable tools for your business, and
the secret ingredient to winning. Coach Dee Marshall is
an authority in the area that turned her passion for
success into a profitable business and landing a TV
opportunity doing what she loves. Her print and media
coverage includes spotlights in The Star-Ledger, MSNBC,
Fox 5 Good Day New York, MY9, ABC News, Essence, Black
Enterprise and Heart and Soul Magazine. .3 CEU
Instructor: Dee Marshall, CEO, Raise the Bar, LLC,
Coaching, Training, Development for Women
CRN 23089
SB306-01 1
session
Wed Mar
3
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
What Job Security?
Transitioning From Employee to Entrepreneur
The session provides
practical step-by-step information on what you need to
do today to get your business off the ground tomorrow.
If you’re considering turning your hobby or passion into
a profitable business, Coach Dee Marshall will walk you
through your exploration phase and show you how to find
the time to work on your business, find funding, set up
a professional low-cost office, and create and execute
your action plan so you can make money right from the
start.
Instructor: Dee
Marshall, CEO, Raise the Bar, LLC, Coaching, Training,
Development for Women .3 CEU
CRN 23090
SB307-01 1
session
Wed Mar 24
6:00-9:00pm
Course
fee: $40 ($25Tuition, $15 reg)
Make it Happen! 10
Steps to Getting Your Business off the Ground
This session is for
aspiring and new entrepreneurs. If you are considering
starting a business and not sure of when, why or how to
move forward, you should attend. You will learn how to
get your feet wet without putting everything on the
line, how to explore or test your idea/concept, how to
get the support and motivation you need to succeed and
how to make it happen! .3 CEU
Instructor: Dee
Marshall, CEO, Raise the Bar, LLC, Coaching, Training,
Development for Women
CRN 23091
SB308-01 1
session
Wed Apr
21
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
new
oNLINE business COURSES
Business
Marketing Writing
SB300 23092
This fun, introductory
course will teach you to write or identify copy that
achieves business and marketing goals. Improve your
work, your knowledge, your company’s image, and your
chances of getting hired, promoted, or applauded!
Designed for writers, marketers, and anyone interested
in these exciting fields.
Marketing Your Business
on the Internet
SB301 23093
Find out how you can
affordably market your business on the Internet from an
e-commerce expert. In this practical, hands-on course,
you’ll learn little-understood secrets about the types
of businesses that thrive on the Web. Then, you’ll
discover proven methods that will help you establish an
Internet presence and build an online brand identity.
You’ll even learn several low-cost promotion strategies
that you can use to drive visitors to your site.
Purchasing
Applications
SB302 23094
Become a more effective
member of your company’s operating team by learning how
to apply advanced purchasing concepts. Move beyond the
traditional order-placing role of purchasing by
discovering the role of information technology, the
basics of international business, and the principles of
economic forecasting. Learn how to evaluate suppliers’
capabilities by investigating their commitment to Six
Sigma, statistical process control (SPC), and
maintaining a quality system (ISO 9000). Discover the
elements of a logistics system and see how you can use
material requirements planning (MRP) to identify company
needs in an organized and timely manner. Learn the ins
and outs of inventory management, understand how public
and private purchasing differ, and improve your
understanding of financial statements. This course helps
you prepare for the internationally recognized Certified
Purchasing Manager (C.P.M.) and Accredited Purchasing
Practitioner (A.P.P.) exams offered by the Institute for
Supply Management.
Managing
Customer Service
SB303 23095
Customer service
personnel interact with current and potential customers
every day. But do they truly spend time finding out what
customers really want and giving them the highest
service possible? In this six-week online course, you’ll
discover dynamite methods for bringing out the best in
your team, measuring customer service, and anticipating
the needs of your reps and your customers. Learn how to
attract and hire top-notch reps, succeed with teams, and
minimize customer complaints. As an added bonus, you’ll
unlock the power of leading by example and setting new
trends for customer service in your growing business.
Business
Law
SB304 23096
Learn how to
successfully protect your small business and solve most
of the legal problems that may arise. You’ll discover
how to avoid the costly mistakes that many small
business owners make in areas such as contracts,
employee relations, customer relations, and choosing the
right business model. You’ll also find out how to deal
with government licensing requirements and regulations,
as well as problems with tax collectors. And you’ll come
away knowing how to handle many minor legal disputes on
your own and understanding the special considerations of
home-based and Internet-based businesses.
Refer to online
instruction page for registration.
Senior Week – Business
Programs for Seniors
SBDC is offering the
following classes for seniors. Register now and take
advantage of these valuable sessions. (Please note:
Senior discounts do not apply to these classes.)
Start a Consulting
Business
You have great skills and experience; take control of
your own destiny and put your skills and experience to
work when and where you want. The seminar covers the
number one necessary and sufficient ingredient for
starting a successful consultancy, the four steps to
guaranteeing a continuous stream of clients, and the
secret to differentiating yourself from all of the other
consultants in the market. .3 CEU
Instructor: Ed Dolan,
Organization for Entrepreneurial Development
CRN 23097
SB197-01 1
session
Tue Mar 2
1:00-4:00pm
Course
fee: $25 ($10 tuition, $15 reg.)
Launching a Home-Based Business
The program gives you
the know-how to start a home-based business including:
the pros and cons of entrepreneurship, key elements of a
business plan, steps to set up a legal entity, where to
find free help and support to launch and grow your
business, what to expect in the home-based environment,
pricing strategies, and tips for identifying and
reaching your target market. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing
Group
CRN 23098
SB168-01 1
session
Wed Feb 17
9:00am-12:00pm
Course
fee: $25 ($10 tuition, $15 reg)
Turn Your Hobby into a
Business
One of the most
time-tested rules of success in business is “Do what you
love.” The session is geared for those who want to turn
a favorite hobby into a successful business. It includes
the key steps to setting up and operating a profitable
business, the number one necessary and sufficient
ingredient for starting a successful business, and four
critical resources and how to obtain them. .3 CEU
Instructor: Ed Dolan,
Organization for Entrepreneurial Development
CRN 23099
SB163-01 1
session
Thu Mar 4
9:00am-12:00pm
Course
fee: $25 ($10 tuition, $15 reg)
Drive Traffic to Your Website Using Search Engine
Advertising - A Guide to Google AdWords & Google
Analytics
Engage consumers while
they’re searching for information related to your
business. In this course you’ll learn how to: identify
unique keywords and phrases that consumers are currently
using to find your business (and competitors), write
ads, design landing pages, setup a campaign in Google
AdWords, test the effectiveness of your ads and learn
more about the visitors to your website using Google
Analytics.
Instructor: Roland
Reinhart, Marketing Consultant, Owner, Reinhart
Consulting Group LLC .3 CEU
CRN 23101
SB204-01 1
session
Thu Jan
28
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Forming a Business in
Somerset and Hunterdon Counties
Are you trying to
decide what business entity is right for you and where
to get information? This session offers the pros and
cons of various types of business entities. The
interactive, hands-on session in the computer lab guides
you though the procedures and forms necessary for
federal, state and county filing requirements to
establish a business in New Jersey and within Somerset
and Hunterdon Counties. .3 CEU
Instructor: Carla
Fallone, MBA, Fallone Business Resources
CRN 23102
SB116-01 1
session
Wed Mar
17
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Technology Resources
As an entrepreneur, you
need access to the tools that will help you be
competitive on a bootstrapper’s budget. Increasingly,
top technology vendors have discovered that it is
profitable to lure “the little guy” and the net result
is that you, as the business owner, can benefit
profoundly from a number of free, low cost, and
advertising-supported technologies. This class will
review a wide range of solutions including: voice
communications, email, website design, website hosting,
file hosting, data backup, online marketing, project
management, productivity, collaboration .3 CEU
Instructor: Roland
Reinhart, Marketing Consultant, Owner, Reinhart
Consulting Group LLC
CRN 23103
SB173-01 1
session
Thu
Feb 11
6:00-9:00pm
Course
fee: $40 ($25 tuition, $15 reg)
Accounting
and QuickBooks Certificate
This program is designed to cover the basics of
accounting fundamentals and then apply those
fundamentals to QuickBooks. Attend all three courses in
the following sequence – Accounting Fundamentals,
QuickBooks for Small Businesses, and QuickBooks A/R &
A/P (MUST BE TAKEN IN THIS SEQUENCE) – for a total of 18
hours to earn a certificate. Or take any one of the
topics listed below to improve your knowledge by
enhancing your skills in one area.
Accounting Fundamentals
This course is designed
to provide students with fundamental knowledge of
accounting procedures and is a complement to the
QuickBooks for Small Businesses. Students become
proficient in concepts needed for bookkeeping and
accounting terminology used to effectively operate
financial software. Prerequisite: Basic
keyboarding.
.6 CEU
Instructor: Carla
Fallone, MBA, Fallone Business Resources
CRN 23067
AC105-50 2
sessions
Mon/Thu Feb 15 & 18
6:00-9:00pm
CRN 23068
AC105-51 2
sessions
Mon/Thu Apr 19 & 22
6:00-9:00pm
CRN 30993
AC105-52 2
sessions
Mon/Thu Jun 14 & 17
6:00-9:00pm
Course
fee: $99 ($62 tuition, $22 materials, $15
reg)
QuickBooks for Small
Businesses
This introductory
course explains how QuickBooks can simplify the
accounting process for your small business. Participants
learn about the set-up for a small business. Learn how
to record transactions, understand the reports generated
from QuickBooks and understand the components of the
financial statements. (Participants should have
knowledge of basic keyboarding.) .6 CEU
Instructor: Carla
Fallone, MBA, Fallone Business Resources
CRN 23069
SB016-01 2
sessions
Mon/Thu Feb 22 & 25
6:00-9:00pm
CRN 23070
SB016-02 2
sessions
Mon/Thu Apr 26 & 29
6:00-9:00pm
CRN 30991
SB016-03 2
sessions
Mon/Thu Jun 21 & 24
6:00-9:00pm
Course
fee: $99 ($69 fee, $15 lab fee, $15 reg)
Accounts Receivable & Accounts Payable
This intermediate
course is designed to put the student in a simulated
real business environment managing both the
Customers/Sales and Vendors/Expenses capabilities in
QuickBooks. Accounts Receivable transactions include
creating customer and job lists, setting up item
(product) lists, creating quotes, tracking employee time
for customer jobs, applying customer payments, journal
entries, and Accounts Receivable reporting. Accounts
Payable transactions include setting up vendors,
preferences, processing vendor invoices, credit card
statement payments, applying invoices to customer jobs,
batch and single check process, voiding checks, journal
entries, and Account Payable reporting. QuickBooks for
Small Businesses or good working knowledge of navigating
QuickBooks is a
prerequisite.
.6 CEU
Instructor: Cindi
Ebert, Ebert Consulting Group, LLC, Advanced Certified
QuickBooks ProAdvisor & Certified QuickBooks Point of
Sale ProAdvisor
Instructor: Linda
Dousis, Administrative Services & Consulting, LLC,
Certified Quick Books ProAdvisor
CRN 23071
SB129-01 2
sessions
Tue/Thu Mar 9 &
11 6:00-9:00pm
CRN 23072
SB129-02 2
sessions
Tue/Thu May 11 &
13 6:00-9:00pm
CRN 31001
SB129-03 2
sessions
Tue/Thu June 7 &
9 6:00-9:00pm
CRN 30992
SB129-03 2
sessions
Tue/Thu July 6 &
8 6:00-9:00pm
Course
fee: $99 ($69 fee, $15 lab fee, $15 reg)
Register Online at: www.sbdcrvcc.com