Jointly sponsored by the NJSBDC and New Jersey community colleges, the statewide 39-hour Entrepreneurial Certificate Program (ECP) is comprised of nine courses that will give you a good working knowledge of how to start up and/or successfully manage a small business.

Legal 1
Be knowledgeable of the laws affecting business. Business owners learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls (3 hours).
Course fee: $59
CRN 60139 Wed Jan 21 6:00 pm – 9:00 pm

The Business Plan
Create a sound business plan to help you manage your business more effectively and/or prepare to seek financing. Chart your course and improve your chances for business success (9 hours).
Course fee: $149
CRN 60155 Thu Jan 22, 29 & Feb 5 6:00 pm – 9:00 pm
CRN 60156 Tue April 14, 21 & 28 6:00 pm – 9:00 pm

Building Your Marketing Plan
Learn about market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking. Find out about all phases of a marketing plan, how to define markets and how to implement creative, low-cost guerrilla marketing (6 hours).
Course fee: $119
CRN 60151 Tue Jan 27 & Feb 3 6:00 pm – 9:00 pm
CRN 60152 Thu Apr 9 & 16 6:00 pm – 9:00 pm

Legal 2
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements (3 hours).
Course fee: $59
CRN 60140 Wed Feb 4 6:00 pm – 9:00 pm

Seal the Deal: Winning Sales Strategies
Learn step-by-step selling techniques to help you feel more comfortable in front of your prospects and increase your close rate. Follow this strategic selling system and you’ll be sure to meet or exceed your goals for sales and profitability (6 hours).
Course fee: $119
CRN 60153 Tue Feb 10 & 17 6:00 pm – 9:00 pm
CRN 60154 Tue Jun 4 & 11 6:00 pm – 9:00 pm

Mastering the Mental Side of Building a Business
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success (3 hours). Registration is required.
Course fee: FREE
CRN 60149 Wed Mar 11 6:00 pm – 9:00 pm
CRN 60150 Wed May 13 6:00 pm – 9:00 pm

Small Business Taxes
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to (3 hours).
Course fee: $59
CRN 60157 Wed Apr 29 6:00 pm – 9:00 pm

Small Business Recordkeeping
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions (3 hours).
Course fee: $59
CRN 60158 Tue May 5 6:00 pm – 9:00 pm

Understanding Financial Statements
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow (3 hours).
Course fee: $59
CRN 60159 Tue May 12 6:00 pm – 9:00 pm

We’re here to help!

Fill out our Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or (908) 526-1200 x8516.