Jointly sponsored by the NJSBDC and New Jersey community colleges, the statewide 39-hour Entrepreneurial Certificate Program (ECP) is comprised of nine courses that will give you a good working knowledge of how to start up and/or successfully manage a small business.

The Business Plan
Are you starting a business, expanding an existing business, or acquiring an existing business? A basic economic feasibility analysis and sound business plan will vastly increase your opportunities for financing and growing your business, and achieving success in managing and reaching your goals (9 hours).
Course fee: $149
CRN 50130 Tue, Sep 15, 29 & Aug 6* – 6:00 pm – 9:00 pm
*Please note, dates have changed slightly.

Legal 1
Be knowledgeable of the laws affecting business. Business owners learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls (3 hours).
Course fee: $59
CRN 50131 Wed, Sep 23 – 6:00 pm – 9:00 pm

Legal 2
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements (3 hours).
Course fee: $59
CRN 50132 Wed, Sep 30 – 6:00 pm – 9:00 pm

Building Your Marketing Plan
It’s all about attracting clients for repeat and referral business. Marketing builds brand identity, it gives your target audience reasons to do business with you, and it validates buying motives. Topics: market research, defining target markets, and how to implement creative marketing tactics (6 hours).
Course fee: $119
CRN 50134 Thu, Oct 1 & 8 – 6:00 pm – 9:00 pm

Small Business Taxes
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to (3 hours).
Course fee: $59
CRN 50159 Tue, Oct 27 – 6:00 pm – 9:00 pm

Small Business Recordkeeping
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions (3 hours).
Course fee: $59
CRN 50160 Tue, Nov 17 – 6:00 pm – 9:00 pm

Seal the Deal: Winning Sales Strategies
Your personal selling philosophy includes win-win relationship-building strategies and helping prospects and customers make sound decisions. Learn comfortable step-by-step selling techniques and you’ll earn more sales. This strategic selling system will enable you to meet or exceed your goals for sales and profitability (6 hours).
Course fee: $119
CRN 50133 Tue, Nov 24 & Dec 1 – 6:00 pm – 9:00 pm

Mastering the Mental Side of Building a Business
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success (3 hours). Registration is required.
Course fee: FREE
CRN 50171 Wed, Oct 7 – 6:00 pm – 9:00 pm
CRN 50172 Wed, Dec 2 – 6:00 pm – 9:00 pm

Understanding Financial Statements
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow (3 hours).
Course fee: $59
CRN 50161 Wed, Dec 2 – 6:00 pm – 9:00 pm

We’re here to help!

Fill out our Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or (908) 526-1200 x8516.