Entrepreneurial Certificate Program (ECP)

Looking to Start Your Own Successful Business? Do you want to maximize your businesses sales and profitability? Position your business in a highly competitive market? If so, then the New Jersey Small Business Development Center Entrepreneur Certificate Program is for you. The program, jointly sponsored by NJSBDC and New Jersey Community Colleges, covers business planning, legal aspects, human resource tools, market research techniques, comprehensive marketing strategies including advertising, sales and promotions, financial management tools including record keeping and tax reporting and more.

The statewide 33-hour certificate program comprises seven core courses – take all seven and receive a certificate.

Seven Core ECP Courses

Legal 1

This seminar provides basic knowledge of the laws affecting business. Business owners learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls. ECP Course.
Instructor: Robert Shanahan, Esq
CRN 60080
Wed Jan 22 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)

Marketing Strategies

Failure to define your target markets costs you money – and maybe your business. This program offers information about such topics as market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking, It provides an introduction to all phases of a marketing plan, beginning with extensive research and target market identification followed by the development and implementation of a marketing action plan. Learn how to define the markets where your services or products will be most successful, and how to implement creative, low-cost guerrilla marketing strategies by investing time, energy, and imagination. ECP Course. 2 sessions.
Instructor: Vicki Lynne Morgan
CRN 60083
Thu Jan 23 & 30 6:00pm – 9:00pm
Course fee: $109 ($94 tuition, plus fees)

CRN 60085
Mon Mar 24 & 31 6:00pm – 9:00pm
Course fee: $109 ($94 tuition, plus fees)

The Business Plan

A sound business plan helps you manage your business more effectively and is a requirement for any business seeking financing. Using a business plan to chart your course improves your chances for success. This workshop covers all components of a business plan. ECP Course. 3 sessions.
Instructor: Vicki Lynne Morgan
CRN 60087
Tue Jan 28, Feb 4 & 11 6:00pm – 9:00pm
Course fee: $139 ($115 tuition, plus fees)

CRN 60088
Tue Apr 22, 29 & May 6 6:00pm – 9:00pm
Course fee: $139 ($115 tuition, plus fees)

Legal 2

This seminar provides the basic understanding of contract law, legal ownership of a business, stock, and partnership agreements. ECP Course.
Instructor: Robert Shanahan, Esq
CRN 60089
Wed Jan 29 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)

Small Business Taxes

Learn which type of entity is best for you to structure your company: as an LLC, Sole Proprietor, Partnership, S Corporation, or C Corporation. Receive information about tax responsibilities based on the entity you choose, including estimates taxes, sales tax, payroll taxes, and corporate taxes. In addition, the course covers tax deductions you are entitled to and would not want to miss. ECP Course.
Instructor: Bonnie Trochim
CRN 60090
Thu Apr 24 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)

Small Business Recordkeeping

Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Key topics include: manual and/or recommended software to use, inventory control, cash flow management, end of month summary procedures, accounts payable, accounts receivable, cash receipts, cash disbursements, profit and loss controls, internal controls and back up needed for tax deductions. ECP Course.
Instructor: Bonnie Trochim and Edward Portice, CPA
CRN 60092
Tue May 13 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)

Understanding Financial Statements

Learn to enhance and clarify your bottom line. Topics include spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow. ECP Course.
Instructor: Bonnie Trochim and Robert Kenific Jr., CPA
CRN 60093
Tue May 20 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)

We’re here to help!

Fill out our Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at ude.lavnatirar@cdbs or 908-526-1200, ext. 8516.

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