Jointly sponsored by the NJSBDC and New Jersey community colleges, the statewide 39-hour Entrepreneurial Certificate Program (ECP) comprises nine courses that will give you a good working knowledge of how to start up and/or successfully manage a small business.

The Business Plan
Create a sound business plan to help you manage your business more effectively and/or prepare to seek financing. Chart your course and improve your chances for business success (9 hours).
Course fee: $159
CRN 60041      Tue Jan 12, 19 & Feb 2      6:00 pm – 9:00 pm
CRN 60042      Thu Apr 14, 21 & 28           6:00 pm – 9:00 pm

Legal 1
Be knowledgeable about the laws affecting business. Business owners will learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls (3 hours).
Course fee: $59
CRN 60043      Wed Jan 13      6:00 pm – 9:00 pm

Legal 2
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements (3 hours).
Course fee: $59
CRN 60044      Wed Jan 20      6:00 pm – 9:00 pm

Seal the Deal: Winning Sales Strategies
No one is a ‘born’ salesperson, yet we all live by selling something. Learn how to overcome anxiety and fear of selling to achieve your sales goals. Program concepts include: the five ’knows’, the anatomy of a sale, how to avoid 10 selling mistakes, what it takes to earn the sale and how to get to ‘yes’ faster (6 hours).
Course fee: $119
CRN 60045      Thu Feb 25 & Mar 3      6:00 pm – 9:00 pm
CRN 60046      Tue May 17 & 24           6:00 pm – 9:00 pm

Mastering the Mental Side of Building a Business
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success (3 hours). Registration is required.
Course fee: FREE
CRN 60047      Wed Mar 23      6:00 pm – 9:00 pm
CRN 60048      Wed May 11      6:00 pm – 9:00 pm

Building Your Marketing Plan
Learn about market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking. Find out about all phases of a marketing plan, how to define markets and how to implement creative, low-cost guerrilla marketing (6 hours).
Course fee: $119
CRN 60049      Thu Mar 24 & 31      6:00 pm – 9:00 pm
CRN 60050      Tue Jun 7 & 14         6:00 pm – 9:00 pm

Small Business Taxes
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to (3 hours).
Course fee: $59
CRN 60090      Wed May 4      6:00 pm – 9:00 pm

Small Business Recordkeeping
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions (3 hours).
Course fee: $59
CRN 60091      Wed May 11      6:00 pm – 9:00 pm

Understanding Financial Statements
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow (3 hours).
Course fee: $59
CRN 60092     Wed May 25     6:00 pm – 9:00 pm

We’re here to help!

Fill out our Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or (908) 526-1200 x8516.