General Courses
Drive Traffic to Your Website Using Search Engine Advertising – A Guide to Google AdWords & Google Analytics
Engage consumers while they’re searching for information related to your business. In this course you’ll learn how to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write ads, design landing pages, setup a campaign in Google AdWords, test the effectiveness of your ads and learn more about the visitors to your website using Google Analytics.
Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Consulting Group LLC
CRN 13232 · SB204-01 · 1 session
Thu Oct 14 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
NEW! Increase Your Website Traffic with Search Engine Optimization
Your website isn’t effective if it can’t be found by the search engines. Whether you have a website already or intend to create a new one from scratch, this class is essential for you to understand how to improve your website visibility in the major search engines. Participants learn SEO best practices to follow and have the opportunity to have their own websites critiqued during the session. .3 CEU
Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Consulting Group LLC
CRN 13234 · SB173-01 · 1 session
Thurs Nov 11 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
NEW! Get Found Online! An Introduction for Business Owners
The focus of this class is to help your business be found on the Internet. Learn the essential steps every small business owner should follow to introduce and manage their brand online. Gain a better understanding of social media marketing and how to best use social networking sites like LinkedIn, Facebook, Twitter and others to promote your business. .3 CEU
Instructor: Roland Reinhart, Marketing Consultant, Owner, Reinhart Marketing Group
CRN 13235 · SB242-01 · 1 session
Thu Sept 30 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg
The ABCs of Sales
Many people are uncomfortable selling: however in today’s business world the need to sell your goods and services is vital to the success of your company. Come learn simple techniques to feel more comfortable in front of your prospects and increase your close rate. .3 CEU
Instructor: Karen Katcher, Katcher Associates LLC
CRN 13236 · SB212-01 · 1 session
Wed Oct 20 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
The Sky’s The Limit: Jumpstart Your Marketing Initiative with Differentiated, & Unconventional Marketing Tactics & Case Studies – Parts I & II
Looking for new ideas that differentiate your business in our highly competitive, global economy? Unconventional marketing is the key to gaining the multiple exposures you need to achieve the brand recognition and trust within the target market you are best suited to serve. This workshop offers a study of clever, differentiated strategies and tactics in a PowerPoint slide presentation, a video of guerrilla case studies, and examples of collateral materials that help you design and launch the best tactics to achieve the repeat and referral business you need to achieve your goals. .6 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13237 · SB201-01 · 2 sessions
Thu Nov 4 & 11 6:00-9:00pm
Course fee: $79 ($64 tuition, $15 reg)
How to Obtain Financing and Business Plan Review
Now that you have written your business plan, learn how to use the plan and the steps necessary to obtain financing. In addition, bring your business plan to have an expert review and comment on your plan. .3 CEU
Instructor: A commercial lender and Karen Katcher, Katcher Associates LLC
CRN 13189 · SB066-01 · 1 session
Wed Dec 1 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
We’re here to help!
Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.
Use our Business Course Registration Form to register for any of our small business classes.
If you have any questions, review our FAQs or contact our office at 908-526-1200, ext. 8516.
