General Courses

Get Found Online!

SB405 ___________________ 3 hours/.3 CEU
The focus of this class is to help your business be found on the Internet. Learn the essential steps every small business owner should follow to introduce and manage their brand online. Gain a better understanding of social media marketing and how to best use social networking sites like LinkedIn, Facebook, Twitter and others to promote your business.
Instructor: Roland Reinhart
CRN 60125 SB405-01
Wed Jan 25 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

NEW! 2/08/2012 – Optimizing Your Website for the Mobile Consumer: What You Need To Know – CRN 60444 CANCELLED

Over 60% of U.S. cell phone users browse the Web with a Smartphone. As a business owner you need to know:
• Will your website be found?
• Will it display correctly?
• Can visitors make a transaction?
• What can I do to provide a positive experience for my prospects?

During this workshop we’ll:
• Demystify all the jargon.
• Examine the mobile user experience.
• Evaluate different methods to “mobilize” your content.
• Discuss whether a “native app” for iPhone or Android is right for you.

This is a seminar you will not want to miss!

Presenters: Mr. Roland Reinhart, President, Reinhart Consulting Group, LLC.
Ms. Vicki Lynn Morgan, President, RUSSMOR Marketing Group

Cost: $25
Date: Wednesday, February 08
Time: 9 AM – 12 Noon (Registration 8:00-9:00 AM)
Location: College Atrium, Raritan Valley Community College, 118 Lamington Road, Branchburg, NJ  08876           Note: Seating is limited – Please RSVP by Monday, February 6

Start a Consulting Business

SB103 ___________________ 3 hours/.3 CEU
You have great skills and experience; take control of your own destiny and put your skills and experience to work when and where you want. The seminar covers the number one necessary and sufficient ingredient for starting a successful consultancy, the four steps to guaranteeing a continuous stream of clients, the secret to differentiating yourself from all of the other consultants in the market, and more.
Instructor: Edward Dolan
CRN 60104 SB103-01
Thu Feb 9 1:00pm-4:00pm
Course fee: $35 ($20 tuition, plus fees)

Real Estate Licensing

RE076 ___________________ 75 hours/0 CEU
Completion of this course with a passing grade qualifies the student to take the state examination for a real estate sales license. Material to be covered includes property interests and rights, transfer of title, liens, contracts, mortgages, leases, business opportunity sales, municipal and state laws and regulations, law of agency, mathematics, license law, rules and regulations.
Instructor: Jerry Cohen
CRN 60167 RE076-01
Mon/Wed Feb 13-May 14 6:30pm-9:30pm

Instructor: Loretta Smith
CRN 60209 RE076-02
Sat Mar 17-May 14 8:30am-4:00pm
Course fee: $590 ($398 tuition, plus fees)

Search Engine Optimization

SB404 ___________________ 3 hours/.3 CEU
A website isn’t effective if it can’t be found by the search engines. Whether it is an existing website or a new one, this class is essential to understanding how to improve website visibility in the major search engines. Participants learn SEO best practices to follow and have the opportunity to have the websites critiqued during the session.
Instructor: Roland Reinhart
CRN 60123 SB404-01
Wed Feb 15 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Is a Franchisee Your Next Job?

SB106 ___________________ 3 hours/.3 CEU
If you are thinking about going into your own business, being a franchisee may be one way of doing it. Understand what a franchise is. See if franchising or owning a business is right for you. Learn the benefits of purchasing a franchise, the criteria to selecting one, what a franchisor looks for in a partner, the numbers, and a business plan. Instructor: Karen Katcher
CRN 60210 SB106-01
Wed Feb 15 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

NEW! 3/21/2012 – Top Five Ways to Succeed at Your Home-Based Business – CRN 60427

Learn how to beat the odds:
If you’ve dreamed of the independence of working for yourself but never “pulled the trigger”, if you have an idea for a business but are unsure of how to proceed, if you have your own business but are challenged by getting it to the next level, then this seminar is a MUST for you.
From this seminar, you will learn how to do the top 5 things necessary for success. Along with everything you need to know to start and grow your home-based business, you will also learn:
• The single most important process to ensure your success – which also happens to be the one that most new business owners completely overlook.
• The six key questions you need to answer to create extraordinary sales PLUS:
 BONUS #1 A One-Page Marketing Plan.
 BONUS #2 The single, biggest marketing mistake that most business owners make – and how to avoid it.
• The 2-word question that you must always ask about every prospective customer.
• The top three ways to ensure that you build a business and not a glorified job.
• The secret formula for real freedom.

PRESENTER: Mr. Edward S. Dolan, President, EPIC Results, Inc.

Cost: $25
Date: Wednesday, March 21
Time: 1 – 4 PM (Registration 12:30 – 1 PM)
Location: Raritan Valley Community College @ Bridgewater, Bldg. B, Room 207, 14 Vogt Drive, Bridgewater 08807
Note: Seating is limited – Please RSVP by Monday, March 19

Turn Your Hobby Into a Business

SB105 ___________________ 3 hours/.3 CEU
One of the most time-tested rules of success in business is “Do what you love.” The session is geared for those who want to turn a favorite hobby into a successful business. It includes the key steps to setting up and operating a profitable business, the number one necessary and sufficient ingredient for starting a successful business, and four critical resources and how to obtain them.
Instructor: Edward Dolan
CRN 60105 SB105-01
Thu Feb 23 9:00am-12:00pm
Course fee: $35 ($20 tuition, plus fees)

Google AdWords & Analytics

SB403 ___________________ 3 hours/.3 CEU
Engage consumers while they’re searching for information related to your business. In this course you’ll learn how to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write ads, design landing pages, setup a campaign in Google AdWords, test the effectiveness of your ads and learn more about the visitors to your website using Google Analytics.
Instructor: Roland Reinhart
CRN 60121 SB403-01
Thu Feb 23 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Creating Audio/Video Content for Your Website

SB406 ___________________ 3 hours/.3 CEU
Demonstrate your subject matter expertise to prospects through audio and video. From planning to production to distribution, this class pieces together the skills and tools you’ll need to create professional content to promote your brand or organization, and publish it online.
Instructor: Roland Reinhart
CRN 60128 SB406-01
Wed Feb 29 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Women in Business Series: Jump-Starting Your Business Success

SB407 ___________________ 3 hours/.3 CEU
Whether you have recently launched your business, or have been established for years, now is the time to learn about new strategies to really jump-start your business. During this session you will strategize how to: Build a roadmap for success; Conduct a thorough feasibility analysis; Recognize how the 14 “key trend categories” affect your business; Develop realistic milestones and goals; Fully understand the funding food chain and its implications; as well as Surround yourself with winners.
Instructor: Denise Singleton
CRN 60164 SB407-01
Mon Mar 12 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

ABC’s of Sales

SB302 ___________________ 3 hours/.3 CEU
Many people are uncomfortable selling: however in today’s business world the need to sell your goods and services is vital to the success of your company. Come learn simple techniques to feel more comfortable in front of your prospects and increase your close rate.
Instructor: Karen Katcher
CRN 60129 SB302-01
Tue Apr 3 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Tax Preparer Review Part 1

SB207 ___________________ 30 hours/3.0 CEU
Effective 2011, non-enrolled tax preparers have three years to pass the two Internal Revenue Service tests. Exam Part One is for preparers of Wage and Non-Business Form 1040 individual returns. Tax Preparers completing non-business Form 1040 should take the preparation course Wage and Non-Business Form 1040 to prepare for Exam Part One.
Topics Covered:
• Gathering Taxpayer Data
• Taxable/Non Taxable Income
• Adjust to Gross Income/Tax Credits
• Standard Deductions
• Itemized Deductions
• Basis/Capital Gain (Loss)
• Non–Recognition Transactions
• Ethics/Misc. Items
Instructor: Bonnie Trochim
CRN 60207 SB207-01
Thu Apr 26-Jun 28 6:00pm-9:00pm
Course fee: $379 ($364 tuition, plus fees)

Women in Business Series: Effectively Managing Your Business

SB408 ___________________ 3 hours/.3 CEU
In this session, learn the Critical Success Factors to effectively managing your business for the long term. These success factors include: Strengthening your business’ brand and identity; Leveraging all customer touch points; Increasing your personal productivity; Ensuring that your business and your life complement each other; Effectively leveraging technology; Renewing your relationship with money; Confidently facing economic cycles and recession-proofing your business.
Instructor: Denise Singleton
CRN 60165 SB408-01
Mon Apr 30 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Financing & Business Plan Review

SB203 ___________________ 3 hours/.3 CEU
Now that you have written your business plan, learn how to use the plan and the steps necessary to obtain financing. In addition, bring your business plan to have an expert review and comment on your plan.
Instructor: Karen Katcher
CRN 60096 SB203-01
Wed May 9 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Women in Business Series: Growing & Expanding Your Business

SB409 ___________________ 3 hours/.3 CEU
Now that you have built a successful business, are you ready to take it to the next level? Are you prepared for growth? This session discusses strategies to build on your success and your capabilities to grow your business. The areas of focus include: Staffing up effectively to complement your skills; using innovation to catapult new product development; Tapping into social media mechanisms; Leveraging public relations resources; Pitching your business effectively to investors and customers.
Instructor: Denise Singleton
CRN 60166 SB409-01
Mon May 14 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at 908-526-1200, ext. 8516.

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