Internet Marketing for Small Business Certificate Program (IMCP)
Internet Marketing is a critical component for small business expansion. This 17 hour certificate program is designed to expand a small business owner’s knowledge of the internet tools that are available to them.
Introduction to Google Analytics
As a small business owner, every minute and dollar counts. You need reporting tools that will help you make informed marketing decisions. Google Analytics is a powerful, free reporting tool you can use to measure the effectiveness of your marketing efforts. Learn how to set up Google Analytics to measure website visitor traffic, collect data from your online marketing campaigns and social media activity.
Instructor: Roland Reinhart
CRN 60568 SB418 – 01
Thu Feb 21 6:00pm – 8:00pm
Course fee: $35 ($20 tuition, plus fees)
Introduction to Google AdWords
SB403 ___________________ 3 hours/.3 CEU
Engage consumers while they’re searching for information related to your business. In this search engine advertising course you’ll learn the basics to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write ads, design landing pages, set up a campaign in Google AdWords. Instructor: Roland Reinhart
CRN 60570 SB707 – 01
Thu Mar 7 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)
Introduction to Advertising on Facebook
SB403 ___________________ 3 hours/.3 CEU
Savvy small business owners know the importance of advertising where their prospects spend time, whether it’s in the real world or on Facebook. Facebook offers powerful demographic targeting options that let you put your message in front of consumers who are more likely to buy from you. Learn how to set up a campaign, write ads, design landing pages and track results.
Instructor: Roland Reinhart
CRN 60572 SB417 – 01
Thu Mar 14 6:00pm – 8:00pm
Course fee: $35 ($20 tuition, plus fees)
Using Social Media to Promote Your Business
SB405 ___________________ 3 hours/.3 CEU
Learn the essential steps every small business owner should follow to introduce and manage their brand online. We’ll evaluate the major social networking sites (i.e., LinkedIn, Facebook, Twitter, Google+) so you can choose which will be right for promoting your business.
Instructor: Roland Reinhart
CRN 60573 SB405 – 01
Thu Mar21 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)
Prospecting on a Shoestring Budget
SB419 ____________________ 3 hours/.3 CEU
Learn how to leverage local resources that will assist you in prospecting new business opportunities. Find out how you can access online databases without spending any money and learn techniques for leveraging your LinkedIn account for prospecting.
Instructor: Maria Semple
CRN 60574 SB419 – 01
Wed Apr 3 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)
Power of Email Marketing
SB420 ____________________ 3 hours/.3 CEU
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and participation. You will find out the answers to: What is permission-based email marketing and becoming a trusted sender? How do I build an email list? How do I write a good subject lines and content to get readers to take action? Can I track results? What do I do with this information?
Instructor: Maria Semple
CRN 60575 SB420 – 01
Wed Apr 17 6:00pm – 9:00pm
Course fee: $50 ($35 tuition, plus fees)
We’re here to help!
Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.
Use our Business Course Registration Form to register for any of our small business classes.
If you have any questions, review our FAQs or contact our office at 908-526-1200, ext. 8516.
