Marketing and Sales Certificate Program (MASP)

Looking to increase sales in your business or enhance your sales ability? Do you want to maximize your businesses sales and profitability? Position your business in a highly competitive market?

The Marketing and Sales Certificate Program (MASP) is comprised of seven core courses and two additional courses. Take all of the courses and receive a certificate.

Your Strategic Marketing

SB708 ___________________ 9 hours/.9 CEU
Marketing creates brand awareness, builds trust, gives people reasons to buy, and validates the buying decision. Marketing is every element of contact with your target audience to get repeat and referral business. It starts with a “marketing mindset” PLUS your time, energy, and imagination. This interactive, three-session program takes the mystery out of marketing. It offers guidelines for a strategic plan grounded in critical foundations that make your marketing endeavors exciting and rewarding. MASP course. 3 sessions.
Instructor: Vicki Lynne Morgan
CRN 60103 SB708-01
Tue Feb 7-Feb 21 6:00pm-9:00pm
Course fee: $139 ($115 tuition, plus fees)

Generational & WOM Marketing

SB709 ___________________ 3 hours/.3 CEU
There are five living generations. Marketing strategies and methods of communication need to be planned according to the backgrounds, world events, economic conditions, morals, values, trends, fads, war, peace, lifestyles, preferences, and priorities specific to each generation. Social media and the quest for multiple sources of information have prompted a growing need for increased communication using a variety of preferred methods for each target audience you serve. In reality, it’s all about word-of-mouth communication and conversations, seeking advice and offering recommendations for the purpose of attracting and achieving long-term relationships with each generation in your target market. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60136 SB709-01
Mon Mar 12 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Communication Skills

SB710 ___________________ 3 hours/.3 CEU
Effective communication skills set the pace for success in the process of conducting business. In both written and verbal presentations, we need to be clear, concise, and consistent, taking into consideration the needs and preferences of those with whom we communicate. The program points out the dos and don’ts of public speaking, letter writing, and professional business conduct that we often overlook today. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60137 SB710-01
Tue Mar 20 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Personal Branding

SB711 ___________________ 3 hours/.3 CEU
You are a brand. Personal branding is becoming increasingly essential for professional success. You will discover and define your four key brand attributes that serve as foundations for developing your own personal brand identity. Assess your USP (unique selling proposition) and “feature-benefit” models that help you to communicate the value of doing business with you. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60138 SB711-01
Thu Mar 22 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Customer Experience Management

SB712 ___________________ 3 hours/.3 CEU
Success in business today is measured in terms of repeat and referral business. Entice customers to buy over and over again by providing the Exceptional Customer Service your customers expect. The five full-circles™ strategies you can easily develop to create your own customer service program include: relationship, customer, product, presentation, and after-the-sale strategies. Exceed your customer’s expectations and earn the “loyalty for a lifetime” you seek for your business. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60139 SB712-01
Thu Mar 29 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Unconventional Marketing

SB713 ___________________ 3 hours/.3 CEU
Looking for new ideas to differentiate your business? Unconventional marketing is the key to gaining the multiple exposures you need to achieve the brand recognition and trust within your target market. This workshop offers a study of clever, differentiated strategies and tactics in a PowerPoint slide presentation, a video of guerrilla case studies, and examples of collateral materials that help you design and launch the best tactics to achieve the repeat and referral business you need to achieve your goals. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60140 SB713-01
Tue Apr 3 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

The Science of Selling

SB714 ___________________ 3 hours/.3 CEU
Few people have sales training, and yet we all live by selling something. Regardless of your role in business, the strategic selling skills presented step-by-step gives you the confidence you need to meet challenges in selling. Learn how to prepare for the sales call, how to ‘set the stage’ for a sales call, what questions to ask, how to overcome roadblocks, and how to ask for the order. Follow this strategic selling system and to meet or exceed your goals for sales and profitability. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60141 SB714-01
Tue Apr 10 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Networking: A Necessity

SB715 ___________________ 3 hours/.3 CEU
It’s all about who knows you and trusts you. Networking can get you a job or expand your business horizons. For everyone in every industry and career, networking is a mandatory fundamental for success. The program explores the why, where, and how-to of networking. Discover more than 40 places to network. Learn to write and deliver an attention-getting “elevator speech” that really works. Start networking immediately: bring your business cards and brochures. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60142 SB715-01
Wed May 2 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

Trade Show & Event Marketing

SB716 ___________________ 3 hours/.3 CEU
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to: choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results. MASP course.
Instructor: Vicki Lynne Morgan
CRN 60143 SB716-01
Thu May 24 6:00pm-9:00pm
Course fee: $50 ($35 tuition, plus fees)

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Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or 908-526-1200, ext. 8516.