Marketing and Sales Certification Program (MASP)
Looking to increase sales in your business or enhance your sales ability? Do you want to maximize your businesses sales and profitability? Position your business in a highly competitive market?
This 33-hour MARKETING AND SALES certification program (MASP) comprises seven core courses and four additional courses. Take all eleven and receive a certificate.
Introduction to Marketing – Part 1 of 3
Comprehensive Marketing Program – Make Your Business Recession-Proof in This Economy.
Redefine your marketing plan to meet today’s complex, hyper-competitive market in a world of global competition, proliferation, new technologies and products, and relentless cost cutting. Course topics include: market research, market-driven philosophy, database marketing, horizontal vs. vertical marketing, differentiated products and services, goal-setting, comprehensive marketing tactics, and measuring return on investment. .3 CEU
Session held at Affinity Federal Credit Union, Basking Ridge, NJ
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13212 · SB235-01 · 1 session
Tues Sept 14 · 6:00-9:00pm
Course fee: Free (reg required)
Introduction to Marketing – Part 2 of 3
Introduction to Guerrilla Marketing: What Is It and How Will It Help My Business
Learn how to write and implement a 7-Sentence Guerrilla Marketing Plan. The seminar is packed with clever and unconventional small-business marketing tips you can use right away. Topics include: how to make the best marketing decisions, how to avoid mistakes, how to outdistance the competition by using the media, maximizing technology, and turning your customers into salespeople. The program includes a list of 100 marketing ‘weapons’ (half are free), a marketing IQ self-assessment, and a marketing plan template to jumpstart your new marketing program. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13213 · SB038-01 · 1 session
Tues Sep 21 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Introduction to Marketing – Part 3 of 3
Unconventional, clever strategic marketing is the key to gaining the multiple exposures you need to achieve brand recognition and trust within the target market you are best suited to serve. This workshop offers differentiated, just-in-time strategies and tactics, a video of case studies, and examples of effective collateral materials. The best news is that you don’t need a big marketing budget to beat the competition and to attract the repeat and referral business you need for a lifetime of business success. Explore creative, real life marketing tactics and examples you can use immediately. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13214 · SB236-01 · 1 session
Tues Sep 28 · 6:00-9:00pm
Course Fee: $40 ($25 tuition, $15 reg)
Personal Branding: Learn How to Gain Identity, Trust, & Profitability with Your Value Proposition
Personal branding is becoming increasingly essential for professional success. Explore four key elements that serve as the foundations for personal branding. Assess your USP (unique selling proposition) and ‘feature-benefit’ models that help you to communicate your identity as well of the value of doing business with you to your target audience. Learn to develop yourself as a brand. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13215 · SB239-01 · 1 session
Thurs Sep 30 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Multi-Generational Marketing – Pivotal Factors in Today’s Aggressive Marketplace
Learn to identify each generation and adjust your outreach accordingly.
Generations are affected differently by factors such as advancements in research and technology, prosperity and depression, political and economic conditions, trends, fads, war and peace. They continue to be influenced by deeply implanted preferences and factors specific to their generations. Knowing their preferences helps you prepare to meet the specific needs of your audience. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13216 · SB138-01 · 1 session
Mon Oct 4 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Customer Experience Management: Prevent Churn, Attrition, Turnover, & Defection with a Customized Customer Relationship Program
Success in business today is measured in terms of repeat and referral business. Entice customers to buy over and over again by providing the Exceptional Customer Service your customers expect. The five full-circles™ strategies you can easily develop to create your own customer service program include: relationship, customer, product, presentation, and after the sale strategies. Exceed your customers’ expectations and earn the ‘loyalty for a lifetime’ you seek for your business. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13217 · SB238-01 · 1 session
Tues Oct 19 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Communication Skills: Written & Verbal Skills That Pull, Persuade & Propel: Real Life Marketing Case Studies
Effective communication skills set the pace and success in the process of conducting business. We need to be clear, concise, and consistent in our communications; taking into consideration the needs and preferences of those with whom we communicate. The program points out the dos and don’ts of communication that we often overlook today. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13218 · SB237-01 · 1 session
Thu Oct 28 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Word Of Mouth – The Least Expensive and Most Effective Form of Advertising
Word-of-Mouth Marketing is the world’s best-known marketing secret. Although most business people know that WOM builds credibility, trust, sales, and profitability, few truly understand how to accelerate the decision-making process using strategic WOM advocacy and peer influence. Explore the critical elements of WOM Marketing and how to launch your own campaign to create customer loyalty for a lifetime. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13219 · SB132-01 · 1 session
Tues Nov 2 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Anatomy of a Sale & How to Avoid 6 Mistakes That ‘Born Salespeople’ Don’t Know
Professional Selling Sales skills know-how helps you to meet today’s challenges and succeed. The ‘Anatomy of a Sale’ system is based upon a relationship-building, customer-driven approach that gives you the confidence to unleash your earning potential and achieve your goals. Follow this strategic selling system and you’ll be sure to meet and exceed your goals for sales and profitability. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13220 · SB209-01 · 1 session
Tues Nov 16 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Networking…A Professional & Personal Necessity
It’s all about who knows you. Networking can get you a job or expand your business horizons and for everyone in every industry and career is a mandatory fundamental for success. The program explores the why, where, and how-to of networking. Discover more than 40 places to network and develop and deliver an attention-getting ‘elevator speech’ that really works. Start networking immediately: bring your business cards and brochures. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13221 · SB137-01 · 1 session
Tues Nov 30 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
Trade Showmanship & Event Marketing – Guaranteed “Show Time” Success
Don’t underestimate the value of trade show and event marketing – the most powerful tools in the marketing mix. Find out what you don’t know about trade shows and how to: choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results. .3 CEU
Instructor: Vicki Lynne Morgan, CMS, Russmor Marketing Group
CRN 13351 · SB049-01 · 1 session
Tues Dec 7 · 6:00-9:00pm
Course fee: $40 ($25 tuition, $15 reg)
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Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.
Use our Business Course Registration Form to register for any of our small business classes.
If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or 908-526-1200, ext. 8516.
