Free Business Counseling: Register online...
Training for Small Business Owners...
Free Counseling Services
Unsure how to grow your business? Perhaps you’re having difficulty with your finances. Don’t worry, expert advice is just a phone call away.
Register For Our Courses
Gain the skills you need to be competitive in your industry. Learn from successful business owners and professionals with decades of experience.
What is the ASBDC?
The New Jersey Small Business Development Center at Raritan Valley Community College assists business owners and entrepreneurs to succeed.
We offer free counseling and continuing education courses, and special events. We’ve also helped small businesses achieve Small Business (SBE), Minority (MBE) and/or Woman-Owned Business (WBE) Certification.
To learn more, contact our office today.
Upcoming Classes
Positioning and Branding for Minority Businesses – Webinar
SB764– 22.5 hours
The goal of this nine-session course is to aid minority entrepreneurs in strengthening their competitive advantage by leveraging proven positioning and brand development strategies, as well as increasing awareness of opportunities for inclusion in supplier diversity programs. Intensity of competition is the driving force affecting the performance of every level of management today, whether it is a small retail outlet, a service firm, or a dominant multinational corporation. A business’ survival depends on how well its product or service is positioned to satisfy important customer needs; how it differentiates itself from competitors; and how well it builds consumer loyalty, market leadership, and profitable growth. This discipline of positioning and brand development is a must for minority business owners who face the challenge of growing their businesses while remaining competitive.
The nine-week class will be an interactive experience focused on teaching minority entrepreneurs how to leverage these times of uncertainty and opportunity to increase their business capacity, as well as help improve their brand identities and maximize resources.
Instructor: LaNella Hooper-William, Hooper Williams Communications
Course fee: FREE
Registration is required
Tue, Apr 13, 20, 27, May 4, 11, 18, 25, Jun 1 & 8, 6-8:30pm REGISTER FOR 9-SESSION CLASS
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Networking 101 – Webinar
SB746– 3 hours
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
Wed, May 12, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Marketing 101 – Webinar
SB749– 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Mon, May 17, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Market Analysis 101 – Webinar
SB748 – 3 hours
Market analysis is critical for making the best business decisions, planning strategically to launch your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
Wed, May 19, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling 101 – Webinar
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
Wed May 26, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
View complete list of upcoming classes.
Download SPRING 2021 Course Schedule (PDF)