Selling in the “New Normal” – Webinar
4 hours

This course will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.

Upon the completion of the course small business owners will gain an understanding of during virtual interactions with sellers, what factors have the greatest influence on the purchase decisions. Areas of focus will address the concerns that buyers have of sellers to include but not limited to the following:

• Buyers lack of confidence in sellers skill at leading a thorough needs discovery virtually
• Buyer’s concern with the seller’s inability at showing them what’s possible or how to solve a problem
• Buyers belief that sellers are not competent listeners
• Buyers inability to effectively make the ROI case when selling virtually

Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University

Course fee: FREE

Registration is required. 

Mon Jan 19 & 26   10am-12pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Sales Skills of the Best of the Best – Webinar

4 hours

COVID–19 has intensified the need in ensuring that each sales engagement results in an outcome that positively advances the sales process. The question arises as to how do a few sales associates consistently achieve and exceed their sales objectives and others just don’t seem to be able to make things happen?

The Pareto Principle indicates that 80% of a company’s sales quota is being fulfilled by 20% of the company’s sales associates. The answer is clear that the Best of the Best have mastered specific skills and use them daily without exception. The positive is that even mediocre salespeople can become top performers through acquiring proven techniques to help them sell.

This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success. Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team. The areas of focus will include but not be limited to the following:

• Critical “Soft Skills”

• Value Selling

Instructor:  Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University.

Course fee: FREE

Registration is required. 

Mon Feb 2 & 9, 10am-12pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Create Your Local Business Listing on Google & Bing – Webinar
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).

Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE

Registration is required.

Wed, Feb 3, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

The Side Hustle – How to Start a Business While Working Fulltime – Webinar

SB474– 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE

Registration is required.

Thu, Feb 4, 6-9pm — REGISTER FOR THIS DATE

Thu, Mar 4, 6-9pm, 6-9pm — REGISTER FOR THIS DATE

Thu, Apr 1, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Entrepreneur Assessment- Webinar
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business.  We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.

Instructor: Karen Katcher, MBA, Katcher Associates

Course fee: FREE

Registration is required.

Mon, Feb 8, 6-9pm — REGISTER FOR THIS DATE

Mon, Mar 8, 6-9pm — REGISTER FOR THIS DATE

Mon, Apr 5, 6-9pm — REGISTER FOR THIS DATE

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu