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Download SPRING 2021 Schedule

Training for Small Business Owners...

Learn about the business topics that are essential for today's small business owner. Attend class in-person or try our virtual classes.
Download SPRING 2021 Schedule

Upcoming Classes

Apr
13
Tue
Positioning and Branding for Minority Businesses – Webinar – WEBINAR      
Apr 13 @ 6:00 pm – Jun 8 @ 8:30 pm

Positioning and Branding for Minority Businesses – Webinar

SB764– 22.5 hours
The goal of this nine-session course is to aid minority entrepreneurs in strengthening their competitive advantage by leveraging proven positioning and brand development strategies, as well as increasing awareness of opportunities for inclusion in supplier diversity programs. Intensity of competition is the driving force affecting the performance of every level of management today, whether it is a small retail outlet, a service firm, or a dominant multinational corporation. A business’ survival depends on how well its product or service is positioned to satisfy important customer needs; how it differentiates itself from competitors; and how well it builds consumer loyalty, market leadership, and profitable growth. This discipline of positioning and brand development is a must for minority business owners who face the challenge of growing their businesses while remaining competitive.

The nine-week class will be an interactive experience focused on teaching minority entrepreneurs how to leverage these times of uncertainty and opportunity to increase their business capacity, as well as help improve their brand identities and maximize resources.

Instructor: LaNella Hooper-William, Hooper Williams Communications

Course fee: FREE

Registration is required

Tue, Apr 13, 20, 27, May 4, 11, 18, 25, Jun 1 & 8,   6-8:30pm    REGISTER FOR 9-SESSION CLASS 

   

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

May
12
Wed
Networking 101 – WEBINAR
May 12 @ 6:00 pm – 9:00 pm

Networking 101 – Webinar
SB746– 3 hours
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Registration is required. 

 Wed, May 12, 6-9pm        REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

May
17
Mon
Marketing 101 – WEBINAR
May 17 @ 6:00 pm – 9:00 pm
Marketing 101 - WEBINAR

Marketing 101 – Webinar

SB749– 3 hours

Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Mon, May 17, 6-9pm    REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

May
19
Wed
Market Analysis- WEBINAR
May 19 @ 6:00 pm – 9:00 pm

 Market Analysis 101 – Webinar
SB748 – 3 hours

Market analysis is critical for making the best business decisions, planning strategically to launch your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Registration is required. 

Wed, May 19, 6-9pm   REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

May
26
Wed
Selling 101- WEBINAR
May 26 @ 6:00 pm – 9:00 pm
Selling 101- WEBINAR

Selling 101 – Webinar

SB750 – 3 hours

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Registration is required. 

Wed May 26, 6-9pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu