PuroClean Disaster Response
432 Lincoln Blvd
Middlesex, NJ 08846
In 2008 Sandra White and her husband, PuroClean Vice President Richard Sobczak, decided it was time to make a change in their careers, so they began to research franchises. They contacted Bob Johnson at FranNet, who introduced them to the PuroClean franchise. White and Sobczak felt it was a good match because of their history of buying, cleaning up, and selling a number of houses with mold and other problems.
The disciplines of White’s education as a geophysicist provided her with “a deep understanding of the science behind water migration and drying as well as the detailed remediation” needed to clean buildings damaged by a disaster. White also holds a number of Institute of Inspection, Cleaning and Restoration Certification (IICRC) industry certifications. The IICRC is the leading independent non-profit certification and standard-setting body within the cleaning, inspection, and restoration industry. She is registered and approved by the New Jersey Department of Banking and Insurance, a designation she has used to expand her business by offering continuing education training classes to insurance agents on the premises. White’s usage of state-of-the-art remediation techniques, combined with a deep compassion for her clients, help PuroClean Disaster Response stand out from the competition.
After being in business for four years White identified several operational items the company needed to improve in order to grow. In May of 2012, White contacted the New Jersey Small Business Development Center (NJSBDC) at Raritan Valley Community College (RVCC) and requested assistance with marketing, sales, and cost control. After meeting with NJSBDC counselor Ed Dolan to discuss business development, White and PuroClean Office Manager Sue Terracciano met numerous times with SBDC counselors Linda Dousis for QuickBooks assistance, Carla Fallone for cost analysis, and Rita Auld for human resource issues. White and Terracciano also attended training from the NJSBDC at RVCC, and both received an Accounting and QuickBooks certificate.
The assistance the NJSBDC at RVCC provided PuroClean helped them improve their business from a staff of five fulltime employees and sales revenues of $500,000 to a staff of nine with an estimated $750,000 in sales revenue in 2015. White’s future plans for PuroClean include further business expansion – she plans to increase the facility’s physical footprint through the purchase of nearby warehouse space and to begin exploring a potentially new market for her company in the procurement area.