148 West End Ave
Somerville, NJ 08876
Nightingale NJ is all about caring for our elders – something business partners Kelly McNamara, RN, LNHA, and Christopher Kellogg, MSW, LSW, have been heavily involved in for many years. Before starting Nightingale NJ, they worked together for 15 years as the Nursing Home Administrator (McNamara) and Director of Social Services (Kellogg) of a Somerset County nursing home. The knowledge gained during their long association in that business, combined with personal healthcare experiences, made it apparent to McNamara and Kellogg that there was a desperate need for a specialized service that could advocate for and assist seniors and their families as they navigated the complexities and challenges involved in eldercare. With the realization that practically no such service existed, and that some 10,000 baby boomers approach Medicare age per day, the Nightingale NJ business consultancy model was born.
According to Kellogg, the core value of Nightingale NJ is, “helping people and their family members develop a life plan.” McNamara and Kellogg are passionate about getting to know their clients well, being the “constant” in each patient’s equation and taking a proactive rather than reactive approach when challenging situations arise. Their caseload is currently capped at 30 families, allowing them to offer a high quality of care to each and every client. Word of mouth is the primary source of new business for Nightingale NJ.
From April 2015 to the present, McNamara and Kellogg sought help from eight different NJSBDC at RVCC counselors during a total of 42 counseling hours. Topics included business strategy and planning, marketing, accounting and Quickbooks, website development, human resources and business legal. “We were clueless as to how to start our business” said McNamara, “so a friend suggested I reach out to the RVCC SBDC. We took advantage of everything they had to offer.” With the center’s guidance, Nightingale NJ sales rose from $72,000 in 2015 to $576,000 (est.) in 2019, while the number of employees increased from two to five.
With the numbers rising, so are the accolades. In 2018, Nightingale NJ won the Hunterdon County Chamber “Most Promising Business” award. The Nightingale NJ team is excited about their success in providing expert eldercare guidance and about their future prospects, which include current discussions about creating a franchise model. The NJSBDC at RVCC is looking forward to assisting them with their future needs.