Experienced and trusted entrepreneurial advisor Vicki Lynne Morgan will present two new Small Business Development Center (SBDC) morning webinars – Customer Experience Management and Fusion Marketing – in March and April.
Customer Experience Management ~ Your Strategic Plan for Lifetime Loyalty, Growth and Profitability
Success in business is measured in terms of attracting – and keeping – repeat and referral profitability. The key element to achieving that is customer loyalty. Your customers expect and deserve exceptional experiences that differentiate your business from the competition. Treated with genuine caring and fairness, they will reward you with their loyalty for a lifetime.
The course explores a full-circle, integrated strategic game plan you can easily customize to manage your own customer experience program. Clearly identified and defined, five strategies work in concert to prepare you to meet and exceed your customers’ expectations for value and great service. With rewarding customer experiences, you’ll earn the loyalty you need to sustain your business and profitability for a lifetime.
Presenter: Vicki Lynne Morgan
Fusion Marketing ~ The Spirit of Cooperation in the COVID-19 Era & Beyond
Fusion Marketing is one of the most underused, inexpensive, and effective methods of Guerrilla Marketing. Jay Conrad Levinson, the Father of Guerrilla Marketing, revolutionized marketing through strategies-based time, energy and imagination. Imagination is the operative word in Fusion Marketing, a theory grounded in cooperation and using a wide range of marketing vehicles to communicate a brand’s intended message. You’ll discover how Fusion Marketing has the power to explode your marketing exposures to attract more customers and greater profitability.
Presenter: Vicki Lynne Morgan
An entrepreneur for over 40 years, Vicki Lynne Morgan has a passion for helping business owners sustain their goals and profitability. She advises clients on leveraging their expertise with strategic foundations and integrated consulting in core areas such as business and marketing plans, strategic target marketing, online resources, selling skills, customer experience management, written and verbal communication skills, and expo and trade show marketing.
A lifelong sales professional, certified Guerrilla Marketer and trusted resource, Vicki Lynne has a wealth of knowledge gained from personal experience in retail, wholesale distribution, and service businesses. She has provided speaking presentations, counseling, and classroom instruction for thousands of clients and students for more than 15 years and is a frequent contributor and resource for New Jersey Small Business Development Centers, trade organizations, networking groups, and Chambers of Commerce.
Ms. Morgan is founder and president of Califon Connection LLC, dba: Russmor Mentoring Group (formerly Russmor Marketing Group), Russmor Marine, and Animal Brands® Marketing, Sales Representation, and Consulting Agency – the first woman-owned manufacturers’ representation agency in the pet supply industry.