Create Your Local Business Listing on Google & Bing – Webinar
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 3, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
The Side Hustle – How to Start a Business While Working Fulltime – Webinar
SB474– 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
Thu, Feb 4, 6-9pm — REGISTER FOR THIS DATE
Thu, Mar 4, 6-9pm, 6-9pm — REGISTER FOR THIS DATE
Thu, Apr 1, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Using Zoom Video for Your Business – Webinar
SB762– 3 hours
Zoom has emerged as a major tool in the small business owner’s toolkit. It enables you to meet with prospects, customers, employees, and vendors remotely via video. While it has been easy for some of us to grasp and take advantage of, not all of us have had an easy time. This is your opportunity to learn the basics and take advantage of what this amazing free tool has to offer. Topics covered include: Basic settings, appearance, lighting, improving audio quality, scheduling, screen sharing, recording, chat, and more.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Removing the Road Blocks – Webinar
4 hours
Most managers and executives have a strong preference to have their sales associates participate in face to face negotiations. COVID-19 has created a paradigm shift. Research shows that those who negotiate online are less likely to gain a YES outcome. It’s partially because most negotiations contain two motivations, a cooperative element and a more obvious competitive element. Those mixed emotions often times produce tension. Virtual negotiations escalate the tension at a higher level due to an inability to “read” the person.
The good news is that there are practical steps that can be executed to improve the possibility of getting a YES response for the members of your team. During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:
• Challenges to consider when conducting virtual negotiations
• Practical methods for success in a virtual negotiation
• Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Feb 16 & 23, 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Intro to Digital Marketing – Webinar
SB763 – 3 hours
As a small business owner, you need to know a lot about everything. You are aware that digital marketing is crucial so people can find you and so you can grow your business. But what should you focus on first and foremost? Your website, email marketing, SEO, CPC/Google Ads, video, organic social media, paid social media? How much time should you spend? What will it cost you? How will you decide where to spend time, money, and resources?
This class breaks down the major types of digital marketing tactics for you. We will cover a lot but won’t go too far into the details/tactics of each because there simply isn’t enough time. (Fortunately, we offer other more specific training classes to help you with that.) This class is your opportunity to ask anything you want about digital marketing, get clarity on obscure topics you’ve heard about, and make informed decisions about what you should learn to do next.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 17, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu