
Selling 101 – WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50299 Tue, Nov 24, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Maximize Your Trade Show Investment – WEBINAR
SB730 – 3 hours
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
CRN 50114 Wed, Dec 2, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Basics of Small Business Insurance – WEBINAR
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Course fee: FREE
Registration is required.
CRN 50136 Thu, Dec 3, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling in the “New Normal” – Webinar
4 hours
This course will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.
Upon the completion of the course small business owners will gain an understanding of during virtual interactions with sellers, what factors have the greatest influence on the purchase decisions. Areas of focus will address the concerns that buyers have of sellers to include but not limited to the following:
- Buyers lack of confidence in sellers skill at leading a thorough needs discovery virtually
- Buyer’s concern with the seller’s inability at showing them what’s possible or how to solve a problem
- Buyers belief that sellers are not competent listeners
- Buyers inability to effectively make the ROI case when selling virtually
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Jan 19 & 26 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling in the “New Normal” – Webinar
4 hours
This course will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.
Upon the completion of the course small business owners will gain an understanding of during virtual interactions with sellers, what factors have the greatest influence on the purchase decisions. Areas of focus will address the concerns that buyers have of sellers to include but not limited to the following:
- Buyers lack of confidence in sellers skill at leading a thorough needs discovery virtually
- Buyer’s concern with the seller’s inability at showing them what’s possible or how to solve a problem
- Buyers belief that sellers are not competent listeners
- Buyers inability to effectively make the ROI case when selling virtually
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Jan 19 & 26 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu