Building Your Marketing Plan WEBINAR
SB749 – 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60049 Wed, May 6, 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Selling 101 WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60050 Wed, May 13,6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Maximize Your Trade Show Investment (WEBINAR)
SB730 – 3 hours
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Registration is required.
Course fee: FREE
CRN 60070 Wed, May 20, 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
SEO for Beginners (WEBINAR)
1 hour: 12Noon – 1PM
Take advantage of your downtime and take back some control by working on your digital marketing. Search Engine Optimization helps you get found in the Google search results, but it can be very complex and intimidating to do well.
To keep things simple for the average small business owner, this back-to-basics class will focus on very specific, actionable steps you can take to make immediate improvements to your website. It’s about simple keyword research, website structure, on-page optimization.
NOTE: We will NOT discuss any advanced tactics, inbound link building, “black hat” tips, or local listings. It’s just to help absolute beginners get started on their SEO journey. If you know nothing about SEO, you should attend.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
CRN 60266 Tues, May 26, 12 – 1 pm
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Business Valuation 101 WEBINAR
SB469 – 3 hours
Are you selling or refinancing your business? Or just want to know what your business is worth? Valuating a business can be a complicated process. Learn about the myths and methods of the business valuation process and how to objectively identify the market value of your investment.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60052 Wed, Jun 3, 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu