Calendar

Introduction to WordPress (Webinar only)
SB463 – 3 hours

33% of websites use WordPress,^* one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 18, 6-9pm
Attend Online = CRN 60044

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Introduction to Content Marketing and Email  (Webinar only)
SB472 – 3 hours

Content is KING! It helps you get the right message to the right person at the right time. Good content will help customers find you and improve your Search Engine Optimization (SEO). Email marketing will help you keep your current customers coming back and help you convert your prospective customers into buyers. Used together, Content Marketing and email create a strong combination of marketing tools that will help you grow your business.
Instructor: Susan Wilcox, eDynamic Marketing

Course fee: $59
Tue, Mar 24, 6-9pm
CRN 60079

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Introduction to Search Engine Advertising (Webinar only)
SB473 – 3 hours

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify unique keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages and set up your first paid search engine advertising campaign.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 25, 6-9pm
Attend online: CRN 60034

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Overcoming Procrastination (Webinar only)
SB475 – 3 hours
Do you put the “pro” in procrastination? Join Certified Success Coach, Karen Auld, to learn her 4-step process to get into action and say goodbye to your procrastinating habits. Don’t procrastinate in signing up for this great class.
Instructor: Karen Auld, KCA Coaching Services
Registration is required.

Course fee: FREE
CRN 60069 Sat, Mar 28, 9am – 12pm

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Crowdfunding: A New Alternative to Raising Working Capital (Webinar only)
SB731 – 3 hours
Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.
Instructor: Carla Fallone, MBA, Fallone Business Resources

Registration is required.

Course fee: FREE
CRN 60041 Tue, Mar 31, 6-9pm

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Introduction to Google Analytics (Webinar only)
SB418 – 3 hours

Does your website and marketing work? Learn how to use the powerful, free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Apr 1, 6-9pm
Attend online: CRN 60021

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Mastering the Mental Side of Building a Business  (Webinar only)
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach

Registration is required.

Course fee: FREE

Attend Via Webinar = CRN 60059 — Thu, April 2, 6-9pm

Attend Via Webinar = CRN 60060 — Thu, Apr 23, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbcr@raritanval.edu

Creating Video for the Web  (Webinar only)
SB406 – 3 hours

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Mon, Apr 6, 6-9pm
Attend Online  = CRN 60035

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Entrepreneur Assessment  WEBINAR
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates

Course fee: FREE
CRN 60025 Mon, Apr 20, 6-9pm  WEBINAR only

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu 

Building Blocks to Starting a Business (WEBINAR only)
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan

Registration is required.

Course fee: FREE
CRN 60029 Tue, Apr 21, 6-9pm WEBINAR ONLY

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

Business Plan 101 – Webinar only
SB747 – 3 hours

Entrepreneurs need customized business plans — a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60047 Wed, April 22

Register securely online via the RVCC website.
Questions? Email the SBDC office at    sbdc@raritanval.edu 

Mastering the Mental Side of Building a Business  (Webinar only)
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach

Registration is required.

Course fee: FREE

Attend Via Webinar = CRN 60059 — Thu, April 2, 6-9pm

Attend Via Webinar = CRN 60060 — Thu, Apr 23, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbcr@raritanval.edu

Business by the Numbers WEBINAR only
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation form the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates

Registration is required.

Course fee: FREE
CRN 60033 Wed, Apr 28, 6-8pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

Marketing Analysis 101 WEBINAR only
SB748 –
Market analysis is critical for making the best business decisions, planning strategically to launching your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60048 Wed, Apr 29, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at  sbdc@raritanval.edu

Basics of Small Business Insurance  – WEBINAR only
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU

Registration is required.

Course fee: FREE
CRN 60071 Wed, Apr 22,  30  6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at  sbdc@raritanval.edu  

Building Your Marketing Plan  WEBINAR
SB749 – 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60049 Wed, May 6, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

Selling 101  WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60050 Wed, May 13,6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

Maximize Your Trade Show Investment  (WEBINAR)
SB730 – 3 hours
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Registration is required.
Course fee: FREE
CRN 60070 Wed, May 20, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

SEO for Beginners    (WEBINAR)   

1 hour:  12Noon – 1PM  
Take advantage of your downtime and take back some control by working on your digital marketing. Search Engine Optimization helps you get found in the Google search results, but it can be very complex and intimidating to do well.
To keep things simple for the average small business owner, this back-to-basics class will focus on very specific, actionable steps you can take to make immediate improvements to your website. It’s about simple keyword research, website structure, on-page optimization.
NOTE: We will NOT discuss any advanced tactics, inbound link building, “black hat” tips, or local listings. It’s just to help absolute beginners get started on their SEO journey. If you know nothing about SEO, you should attend.

Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
CRN 60266     Tues, May 26, 12 – 1 pm

For more information on virtual classes and to register securely online visit our SBDCWebinars page

Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu

Google Ads for Beginners   (WEBINAR)

1 hour:  12Noon – 1PM

Having a hard time getting found in the Google search results? Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. Take back some control by working on your digital marketing.
This is for beginners only with NO prior experience with Google Ads/Adwords. We’ll go through basic steps to create a simple text ad campaign.
NOTE: We will NOT discuss Remarketing, YouTube ads, Display ads, Shopping ads, audiences, or other advanced tactics so we don’t overwhelm the participants.

Instructor: Roland Reinhart, Reinhart Marketing, LLC
Course fee: FREE
CRN 60267    Tue June 9, 2020  12Noon – 1PM

For more information on virtual classes and to register securely online visit our SBDCWebinars page

Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu

Email Marketing for Beginners  (WEBINAR)

1 hour:  12Noon – 1PM

Frustrated with social media? Not sure you want to spend money on online advertising? What if I told you that you could build long lasting relationships that convert into customers, become evangelists on your behalf, or refer others to you?
Now is the time for you to begin email marketing for your business. It’s challenging to catch a prospect’s attention in social media. But if you can deliver a quality, relevant message to their email inbox, you have a good chance of building a long-lasting relationship.
Attend this webinar to learn step-by-step how to create your first email campaign using the free version of MailChimp.
NOTE: This is for beginners only with NO prior experience with email marketing or MailChimp. We will NOT discuss other email marketing platforms, list buying, audience segmentation, or other advanced tactics so we don’t overwhelm the participants.

Instructor: Roland Reinhart, Reinhart Marketing, LLC
Course fee: FREE
CRN 60268   Tue June 23, 2020  12Noon – 1PM

For more information on virtual classes and to register securely online visit our SBDCWebinars page

Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu