Preparing Ahead for the Next Disaster – WEBINAR
This class focuses on how to prepare for the potential effects of sudden natural or manmade disasters on small business supply chains, operations, finances, payrolls, distribution and sale of products.
Instructor: Carla Fallone, MBA, Fallone Business Resources
Course fee: FREE
CRN 60279 Wed, Aug 4, Noon – 1pm
Registration is required.
For information and to register, please view our SBDC Webinars page.
Questions? Call the SBDC office at (908) 526-1200 x8516.
After the Disaster is Over – What Next? – WEBINAR
Almost all small business struggle to get back on track after a disaster. This class will assist owners on how to re-evaluate the post-disaster industry mix and help them pivot to new opportunities.
Course fee: FREE
CRN 60280 Tue, Aug 18, Noon – 1pm
Instructor: Carla Fallone, MBA, Fallone Business Resources
Registration is required.
For information and to register, please view our SBDC Webinars page.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Create Your Local Business Listing on Google & Bing – WEBINAR
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
CRN 50097 Wed, Sep 16, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Promote Your Business with Social Media – WEBINAR
SB405 – 3 hours
Improve your social media skills. Get better results. Understand the impact of a clear social media strategy and learn how to attract new customers. Determine which platforms are right for your business, learn what to post and when, and discover the tips, tricks and tools that will help you save time and effort.
Instructor: Susan Wilcox, e-Dynamic Marketing
Course fee: $59
CRN 50132 Wed, Sep 16, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
SB474 – 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
CRN 50304 Thu, Sep 17, 6-9pm — REGISTER FOR THIS DATE
CRN 50305 Thu, Oct 8, 6-9pm — REGISTER FOR THIS DATE
CRN 50306 Thu, Nov 5, 9am-12pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Planning Your New Website
SB421 – 3 hours
Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50122 Wed, Sep 23, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Mastering the Mental Side of Business – WEBINAR
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50120 Thu, Sep 24, 6-9pm — REGISTER FOR THIS DATE
CRN 50307 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
CRN 50308 Thu, Nov 12, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Entrepreneur Assessment – WEBINAR
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50085 Mon, Sep 28, 6-9pm — REGISTER FOR THIS DATE
CRN 50086 Mon, Oct 12, 6-9pm — REGISTER FOR THIS DATE
CRN 50087 Mon, Nov 9, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Building Blocks to Starting a Business – WEBINAR
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
CRN 50088 Tue, Sep 29, 6-9pm — REGISTER FOR THIS DATE
CRN 50089 Tue, Oct 13, 6-9pm — REGISTER FOR THIS DATE
CRN 50090 Tue, Nov 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Business by the Numbers – WEBINAR
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50091 Wed, Sep 30, 6-8pm — REGISTER FOR THIS DATE
CRN 50092 Wed, Oct 14, 6-8pm — REGISTER FOR THIS DATE
CRN 50093 Wed, Nov 11, 6-8pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Intro to Search Engine Optimization (SEO) – WEBINAR
SB404 – 3 hours
Learn how to improve your website visibility in Google. Participants learn SEO best practices for beginners. You can also request to have your current website critiqued during the session.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50124 Wed, Sep 30, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Watch this class description video:
Overcoming Procrastination – WEBINAR
SB475 – 3 hours
Do you put the “pro” in procrastination? Join Certified Success Coach, Karen Auld, to learn her 4-step process to get into action and say goodbye to your procrastinating habits. Don’t procrastinate in signing up for this great class.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50130 Thu, Oct 1, 6-9pm — REGISTER FOR THIS DATE
Questions? Call the SBDC office at (908) 526-1200 x8516.
Business Reboot – WEBINAR
SB751 – 3 hours
Have you and your business fully recovered from COVID-19? Get back on track with a systematic review of your business. Is it the time to implement new business and life strategies? Come ready to work with your instructor, Success Coach, Karen C. Auld. You’ll leave with a plan to move you and your business forward.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 60277 Wed, Aug 5, 6-9pm
CRN 60278 Mon, Aug 17, 6-9pm
CRN 50312 Tue, Sep 8, 6-9pm
CRN 50313 Tue, Oct 6, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Introduction to WordPress – WEBINAR
SB463 – 3 hours
35% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50126 Wed, Oct 7, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Watch this class description video:
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
SB474 – 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
CRN 50304 Thu, Sep 17, 6-9pm — REGISTER FOR THIS DATE
CRN 50305 Thu, Oct 8, 6-9pm — REGISTER FOR THIS DATE
CRN 50306 Thu, Nov 5, 9am-12pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Entrepreneur Assessment – WEBINAR
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50085 Mon, Sep 28, 6-9pm — REGISTER FOR THIS DATE
CRN 50086 Mon, Oct 12, 6-9pm — REGISTER FOR THIS DATE
CRN 50087 Mon, Nov 9, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Part II and III: QuickBooks Set up and A/R and A/P – Online Option – WEBINAR
SB281 – 9 hours
In a simulated real business environment learn how to manage both the Customers/Sales and Vendors/Expenses capabilities in QuickBooks. Perform and practice Accounts Receivable and Accounts Payable transactions and reporting. Prerequisite: Accounting Fundamentals
Instructor: Carla Fallone, MBA, Fallone Business Resources
Course fee: $169
CRN 50358 Mon/Tue/Wed, Oct 12, 13 & 14, 6-9 pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Building Blocks to Starting a Business – WEBINAR
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
CRN 50088 Tue, Sep 29, 6-9pm — REGISTER FOR THIS DATE
CRN 50089 Tue, Oct 13, 6-9pm — REGISTER FOR THIS DATE
CRN 50090 Tue, Nov 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Business by the Numbers – WEBINAR
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50091 Wed, Sep 30, 6-8pm — REGISTER FOR THIS DATE
CRN 50092 Wed, Oct 14, 6-8pm — REGISTER FOR THIS DATE
CRN 50093 Wed, Nov 11, 6-8pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Intro to Search Engine Advertising – WEBINAR
SB473 – 3 hours
Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google Adwords). We will also explain how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50303 Wed, Oct 14, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Watch this class description video:
Crowdfunding: A New Alternative to Raising Working Capital – WEBINAR
SB731 – 3 hours
Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.
Instructor: Carla Fallone, MBA, Fallone Business Resources
Course fee: FREE
Registration is required.
CRN 50115 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Mastering the Mental Side of Business – WEBINAR
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50120 Thu, Sep 24, 6-9pm — REGISTER FOR THIS DATE
CRN 50307 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
CRN 50308 Thu, Nov 12, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Networking 101 – WEBINAR
SB746 – 3 hours
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class. Instructor: Vicki Lynne Morgan Russmor Mentoring Group
Course fee: $59
CRN 50294 Tue, Oct 20, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Intro to Google Analytics – WEBINAR
SB418 – 3 hours
Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50131 Wed, Oct 21, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Market Analysis 101 – WEBINAR
SB748 – 3 hours
Market analysis is critical for making the best business decisions, planning strategically to launching your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50295 Tue, Oct 27, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Create Video for Your Business – WEBINAR
SB406 – 3 hours
From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50311 Wed, Oct 28, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Watch this class description video:
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Business Plan 101 – WEBINAR
SB747 – 3 hours Entrepreneurs need customized business plans − a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.
Instructor: Vicki Lynne Morgan Russmor Mentoring Group
Course fee: $59
CRN 50297 Tue, Nov 3, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
How to Develop an Effective Holistic Business – WEBINAR
SB467 – 3 hours
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Instructor: Camille Miller, MBA, The Natural Life Business Partnership
Course fee: $59
CRN 50103 Wed, Nov 4, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Intro to Content Marketing & Email – WEBINAR
SB472 – 3 hours
Content is KING! It helps you get the right message to the right person at the right time. Good content will help customers find you and improve your Search Engine Optimization (SEO). Email marketing will help you keep your current customers coming back and help you convert your prospective customers into buyers. Used together, Content Marketing and email create a strong combination of marketing tools that will help you grow your business.
Instructor: Susan Wilcox, eDynamic Marketing
Course fee: $59
CRN 50127 Wed, Nov 4, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
SB474 – 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
CRN 50304 Thu, Sep 17, 6-9pm — REGISTER FOR THIS DATE
CRN 50305 Thu, Oct 8, 6-9pm — REGISTER FOR THIS DATE
CRN 50306 Thu, Nov 5, 9am-12pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Entrepreneur Assessment – WEBINAR
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50085 Mon, Sep 28, 6-9pm — REGISTER FOR THIS DATE
CRN 50086 Mon, Oct 12, 6-9pm — REGISTER FOR THIS DATE
CRN 50087 Mon, Nov 9, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
NJ Division of Taxation Small Business Formation and Reporting Workshop – WEBINAR
SB477 2 hours
Instructed by NJ Division of Taxation/Taxation University educators, the workshop covers in-depth descriptions of different types of business structures and the formation and registration process for each one. It also covers reporting and paying tax on business income, determining if a tax return is required at the business level, and paying tax on the income at the business and/or at the personal tax level.
Instructor: NJ Division of Taxation
Course fee: free.
CRN 50401 Tues Nov 10, 2020 10am to 12noon REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Building Blocks to Starting a Business – WEBINAR
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
CRN 50088 Tue, Sep 29, 6-9pm — REGISTER FOR THIS DATE
CRN 50089 Tue, Oct 13, 6-9pm — REGISTER FOR THIS DATE
CRN 50090 Tue, Nov 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Business by the Numbers – WEBINAR
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50091 Wed, Sep 30, 6-8pm — REGISTER FOR THIS DATE
CRN 50092 Wed, Oct 14, 6-8pm — REGISTER FOR THIS DATE
CRN 50093 Wed, Nov 11, 6-8pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Mastering the Mental Side of Business – WEBINAR
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50120 Thu, Sep 24, 6-9pm — REGISTER FOR THIS DATE
CRN 50307 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
CRN 50308 Thu, Nov 12, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Marketing 101 – WEBINAR
SB749 – 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50298 Tue, Nov 17, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Website Copywriting – WEBINAR
SB476 – 3 hours
The average website visit lasts less than 15 seconds – that is all you have to win over a potential customer. Your website is the showcase of your online presence and if it is not done right, you are turning customers away. Learn what you need to say to keep customers on your page and what information belongs on the home page, landing pages and support pages.
Instructor: Susan Wilcox, eDynamic Marketing
Course fee: $59
CRN 50309 Wed, Nov 18, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling 101 – WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50299 Tue, Nov 24, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Maximize Your Trade Show Investment – WEBINAR
SB730 – 3 hours
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
CRN 50114 Wed, Dec 2, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Basics of Small Business Insurance – WEBINAR
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Course fee: FREE
Registration is required.
CRN 50136 Thu, Dec 3, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling in the “New Normal” – Webinar
4 hours
This course will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.
Upon the completion of the course small business owners will gain an understanding of during virtual interactions with sellers, what factors have the greatest influence on the purchase decisions. Areas of focus will address the concerns that buyers have of sellers to include but not limited to the following:
- Buyers lack of confidence in sellers skill at leading a thorough needs discovery virtually
- Buyer’s concern with the seller’s inability at showing them what’s possible or how to solve a problem
- Buyers belief that sellers are not competent listeners
- Buyers inability to effectively make the ROI case when selling virtually
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Jan 19 & 26 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Selling in the “New Normal” – Webinar
4 hours
This course will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.
Upon the completion of the course small business owners will gain an understanding of during virtual interactions with sellers, what factors have the greatest influence on the purchase decisions. Areas of focus will address the concerns that buyers have of sellers to include but not limited to the following:
- Buyers lack of confidence in sellers skill at leading a thorough needs discovery virtually
- Buyer’s concern with the seller’s inability at showing them what’s possible or how to solve a problem
- Buyers belief that sellers are not competent listeners
- Buyers inability to effectively make the ROI case when selling virtually
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Jan 19 & 26 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Sales Skills of the Best of the Best – Webinar
4 hours
COVID–19 has intensified the need in ensuring that each sales engagement results in an outcome that positively advances the sales process. The question arises as to how do a few sales associates consistently achieve and exceed their sales objectives and others just don’t seem to be able to make things happen?
The Pareto Principle indicates that 80% of a company’s sales quota is being fulfilled by 20% of the company’s sales associates. The answer is clear that the Best of the Best have mastered specific skills and use them daily without exception. The positive is that even mediocre salespeople can become top performers through acquiring proven techniques to help them sell.
This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success. Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team. The areas of focus will include but not be limited to the following:
• Critical “Soft Skills”
• Value Selling
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University.
Course fee: FREE
Registration is required.
Mon Feb 2 & 9, 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu