Social Media to Promote Your Business
SB405 – 3 hours
Connect with consumers through Social Media to increase your brand awareness and sales. Learn the essential steps and tactics necessary for the small business owner using LinkedIn, Facebook and Twitter.
Instructor: Susan Wilcox, e-Dynamic Marketing
Course fee: $59
Wed, Feb 12, 6-9pm
CRN 60078
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Create Your Local Business Listing on Google & Bing
SB450 – 3 hours
Getting found in the search engines is critical for your business. Learn how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This class is intended for small business owners with an office or retail address (not work from home).
Instructor: Roland Reinhart, Reinhart Marketing
Registration is required.
Course fee: FREE
CRN 60038 Wed, Feb 26, 6-9pm
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Networking 101
SB746 – 3 hours
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
Wed, Feb 26, 6-9pm
Attend In-Person = CRN 60046
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Planning Your New Website
SB421 – 3 hours
Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
Wed, Mar 4, 6-9pm
Attend In-Person = CRN 60018
Attend Online = CRN 60042
Watch this class description video:
Virtual seats are also available for this class and others. Please view our SBDC Webinars.
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
NJ Division of Revenue & Taxation Small Business Tax Workshop
SB209 – 4 hours
NJ Division of Taxation personnel will explain proper procedures for collecting and remitting various New Jersey taxes. A focal point of each workshop is the sales tax responsibilities of small businesses including the description of taxable and exempt sales and services.
Instructor: NJ Division of Taxation
Registration is required.
Course fee: FREE
Fri, Mar 6, 10am-2pm
Virtual seats are also available for this class.
Attend In-Person = CRN 60080
Attend Via Webinar = CRN 60081
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Introduction to Search Engine Optimization (SEO)
SB404 – 3 hours
Learn how to improve your website visibility in the major search engines (Google and Bing). Participants learn SEO best practices and can ask to have their websites critiqued during the session.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
Wed, Mar 11, 6-9pm
Attend In-Person: CRN 60019
Attend Online: CRN 60043
Watch this class description video:
Virtual seats are also available for this class and others. Please view our SBDC Webinars.
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Online Businesses and NJ Sales Tax
SB282 – 2 hours
Do you have an Online Business that sells taxable products? The Division of Taxation personnel will explain the tax laws applicable to your business. They will define what products and services are taxable, collecting NJ Sales Tax on sales inside and outside NJ, shipping products, and how to file Sales and Use Tax returns.
Instructor: NJ Division of Taxation
Registration is required.
Course fee: FREE
Fri, Mar 13, 10am-12pm
Attend In-Person = CRN 60082
Attend Via Webinar = CRN 60083
Virtual seats are also available for this class and others. Please view our SBDC Webinars.
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Introduction to WordPress (Webinar only)
SB463 – 3 hours
33% of websites use WordPress,* one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
Wed, Mar 18, 6-9pm
Attend Online = CRN 60044
Watch this class description video:
Virtual seats are also available for this class and others. Please view our SBDC Webinars.
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Introduction to Content Marketing and Email (Webinar only)
SB472 – 3 hours
Content is KING! It helps you get the right message to the right person at the right time. Good content will help customers find you and improve your Search Engine Optimization (SEO). Email marketing will help you keep your current customers coming back and help you convert your prospective customers into buyers. Used together, Content Marketing and email create a strong combination of marketing tools that will help you grow your business.
Instructor: Susan Wilcox, eDynamic Marketing
Course fee: $59
Tue, Mar 24, 6-9pm
CRN 60079
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Introduction to Google Analytics (Webinar only)
SB418 – 3 hours
Does your website and marketing work? Learn how to use the powerful, free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
Wed, Apr 1, 6-9pm
Attend online: CRN 60021
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Creating Video for the Web (Webinar only)
SB406 – 3 hours
From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
Mon, Apr 6, 6-9pm
Attend Online = CRN 60035
Watch this class description video:
Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Business Plan 101 – Webinar only
SB747 – 3 hours
Entrepreneurs need customized business plans — a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60047 Wed, April 22
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Marketing Analysis 101 WEBINAR only
SB748 –
Market analysis is critical for making the best business decisions, planning strategically to launching your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60048 Wed, Apr 29, 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Basics of Small Business Insurance – WEBINAR only
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Registration is required.
Course fee: FREE
CRN 60071 Wed, Apr 22, 30 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Building Your Marketing Plan WEBINAR
SB749 – 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60049 Wed, May 6, 6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
Selling 101 WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 60050 Wed, May 13,6-9pm
Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu
SEO for Beginners (WEBINAR)
1 hour: 12Noon – 1PM
Take advantage of your downtime and take back some control by working on your digital marketing. Search Engine Optimization helps you get found in the Google search results, but it can be very complex and intimidating to do well.
To keep things simple for the average small business owner, this back-to-basics class will focus on very specific, actionable steps you can take to make immediate improvements to your website. It’s about simple keyword research, website structure, on-page optimization.
NOTE: We will NOT discuss any advanced tactics, inbound link building, “black hat” tips, or local listings. It’s just to help absolute beginners get started on their SEO journey. If you know nothing about SEO, you should attend.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
CRN 60266 Tues, May 26, 12 – 1 pm
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Google Ads for Beginners (WEBINAR)
1 hour: 12Noon – 1PM
Having a hard time getting found in the Google search results? Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. Take back some control by working on your digital marketing.
This is for beginners only with NO prior experience with Google Ads/Adwords. We’ll go through basic steps to create a simple text ad campaign.
NOTE: We will NOT discuss Remarketing, YouTube ads, Display ads, Shopping ads, audiences, or other advanced tactics so we don’t overwhelm the participants.
Instructor: Roland Reinhart, Reinhart Marketing, LLC
Course fee: FREE
CRN 60267 Tue June 9, 2020 12Noon – 1PM
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
COVID-19 Safety Measures (WEBINAR)
1 hour: 12Noon – 1PM
The CDC, OSHA, and state government all have released safety guidelines in reaction to COVID-19. Where should an entrepreneur start? Join Karen Auld as she breaks down the requirements, shares references and helps you build a COVID-19 Safety Plan for your business. (Please note: This course is intended for in-business entrepreneurs.)
Instructor: Karen Auld, KCA
Course fee: FREE
CRN 60270 Mon June 15, 2020 12Noon – 1PM
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Maximize PPP Loan Forgiveness (WEBINAR)
1 hour: 12Noon – 1PM
This webinar will review the requirements for loan forgiveness, insights and planning opportunities utilizing the guidance available from the SBA to date. (Please note: This course is intended for in-business entrepreneurs.)
Instructor: Gail Rosen, CPA
Course fee: FREE
CRN 60271 Tue June 16, 2020 12Noon – 1PM
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Life by Design – Not by Default (WEBINAR)
1 hour: 12Noon – 1PM
Did you scrap your 2020 Business Plan because of Coronavirus? Well, it’s time to get back on track. Certified Success Coach, Karen Auld, will lead you through an exercise to design a plan for the rest of 2020. (Please note: This course is intended for in-business entrepreneurs.)
Instructor: Karen Auld, KCA
Course fee: FREE
CRN 60272 Mon June 22, 2020 12Noon – 1PM
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Email Marketing for Beginners (WEBINAR)
1 hour: 12Noon – 1PM
Frustrated with social media? Not sure you want to spend money on online advertising? What if I told you that you could build long lasting relationships that convert into customers, become evangelists on your behalf, or refer others to you?
Now is the time for you to begin email marketing for your business. It’s challenging to catch a prospect’s attention in social media. But if you can deliver a quality, relevant message to their email inbox, you have a good chance of building a long-lasting relationship.
Attend this webinar to learn step-by-step how to create your first email campaign using the free version of MailChimp.
NOTE: This is for beginners only with NO prior experience with email marketing or MailChimp. We will NOT discuss other email marketing platforms, list buying, audience segmentation, or other advanced tactics so we don’t overwhelm the participants.
Instructor: Roland Reinhart, Reinhart Marketing, LLC
Course fee: FREE
CRN 60268 Tue June 23, 2020 12Noon – 1PM
For more information on virtual classes and to register securely online visit our SBDCWebinars page
Questions or trouble registering? Email the SBDC office at sbdc@raritanval.edu
Preparing Ahead for the Next Disaster – WEBINAR
This class focuses on how to prepare for the potential effects of sudden natural or manmade disasters on small business supply chains, operations, finances, payrolls, distribution and sale of products.
Instructor: Carla Fallone, MBA, Fallone Business Resources
Course fee: FREE
CRN 60279 Wed, Aug 4, Noon – 1pm
Registration is required.
For information and to register, please view our SBDC Webinars page.
Questions? Call the SBDC office at (908) 526-1200 x8516.
After the Disaster is Over – What Next? – WEBINAR
Almost all small business struggle to get back on track after a disaster. This class will assist owners on how to re-evaluate the post-disaster industry mix and help them pivot to new opportunities.
Course fee: FREE
CRN 60280 Tue, Aug 18, Noon – 1pm
Instructor: Carla Fallone, MBA, Fallone Business Resources
Registration is required.
For information and to register, please view our SBDC Webinars page.
Questions? Call the SBDC office at (908) 526-1200 x8516.
Create Your Local Business Listing on Google & Bing – WEBINAR
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
CRN 50097 Wed, Sep 16, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Promote Your Business with Social Media – WEBINAR
SB405 – 3 hours
Improve your social media skills. Get better results. Understand the impact of a clear social media strategy and learn how to attract new customers. Determine which platforms are right for your business, learn what to post and when, and discover the tips, tricks and tools that will help you save time and effort.
Instructor: Susan Wilcox, e-Dynamic Marketing
Course fee: $59
CRN 50132 Wed, Sep 16, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
SB474 – 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
CRN 50304 Thu, Sep 17, 6-9pm — REGISTER FOR THIS DATE
CRN 50305 Thu, Oct 8, 6-9pm — REGISTER FOR THIS DATE
CRN 50306 Thu, Nov 5, 9am-12pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Planning Your New Website
SB421 – 3 hours
Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: $59
CRN 50122 Wed, Sep 23, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Mastering the Mental Side of Business – WEBINAR
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50120 Thu, Sep 24, 6-9pm — REGISTER FOR THIS DATE
CRN 50307 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
CRN 50308 Thu, Nov 12, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu