May
6
Wed
Marketing 101 – WEBINAR only
May 6 @ 6:00 pm – 9:00 pm

Building Your Marketing Plan  WEBINAR
SB749 – 3 hours

Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60049 Wed, May 6, 6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

May
13
Wed
Selling 101 – WEBINAR only
May 13 @ 6:00 pm – 9:00 pm
Selling 101  - WEBINAR only @ Raritan Valley Community College, Workforce Training Center

Selling 101  WEBINAR
SB750 – 3 hours

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59
CRN 60050 Wed, May 13,6-9pm

Register securely online via the RVCC website.
Questions? Email the SBDC office at sbdc@raritanval.edu

Sep
16
Wed
Promote Your Business with Social Media – WEBINAR
Sep 16 @ 6:00 pm – 9:00 pm

Promote Your Business with Social Media  – WEBINAR
SB405 – 3 hours
Improve your social media skills.  Get better results.  Understand the impact of a clear social media strategy and learn how to attract new customers.  Determine which platforms are right for your business, learn what to post and when, and discover the tips, tricks and tools that will help you save time and effort.

Instructor: Susan Wilcox, e-Dynamic Marketing

Course fee: $59
CRN 50132   Wed, Sep 16, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions?  Contact the SBDC office:  Phone:  (908) 526-1200 x8516    Email: sbdc@raritanval.edu

Sep
23
Wed
Planning Your New Website – WEBINAR
Sep 23 @ 6:00 pm – 9:00 pm
Planning Your New Website - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Planning Your New Website

SB421 – 3 hours

Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
CRN 50122 Wed, Sep 23, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Sep
30
Wed
Intro to Search Engine Optimization (SEO) – WEBINAR
Sep 30 @ 6:00 pm – 9:00 pm
Intro to Search Engine Optimization (SEO)  - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Intro to Search Engine Optimization (SEO)  – WEBINAR

SB404 – 3 hours

Learn how to improve your website visibility in Google. Participants learn SEO best practices for beginners. You can also request to have your current website critiqued during the session.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
CRN 50124 Wed, Sep 30, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Watch this class description video:

Oct
7
Wed
Introduction to WordPress – WEBINAR
Oct 7 @ 6:00 pm – 9:00 pm
Introduction to WordPress - WEBINAR

Introduction to WordPress – WEBINAR
SB463 – 3 hours

35% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59

CRN 50126 Wed, Oct 7, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Watch this class description video:

* SOURCE: WordPress.org
Oct
14
Wed
Intro to Search Engine Advertising – WEBINAR
Oct 14 @ 6:00 pm – 9:00 pm
Intro to Search Engine Advertising - WEBINAR @ Internet

Intro to Search Engine Advertising – WEBINAR

SB473 – 3 hours

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google Adwords). We will also explain how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59

CRN 50303   Wed, Oct 14, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Watch this class description video:

Oct
20
Tue
Networking 101 – WEBINAR
Oct 20 @ 6:00 pm – 9:00 pm
Networking 101 - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Networking 101 – WEBINAR

SB746 – 3 hours

It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class. Instructor: Vicki Lynne Morgan Russmor Mentoring Group

Course fee: $59

CRN 50294 Tue, Oct 20, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Oct
21
Wed
Intro to Google Analytics – WEBINAR
Oct 21 @ 6:00 pm – 9:00 pm
Intro to Google Analytics - WEBINAR @ Internet

Intro to Google Analytics – WEBINAR

SB418 – 3 hours

Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59

CRN 50131 Wed, Oct 21, 6-9pm

For information and to register, please view our SBDC Webinars page.

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Oct
27
Tue
Market Analysis 101 – WEBINAR
Oct 27 @ 6:00 pm – 9:00 pm
Market Analysis 101 - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Market Analysis 101 – WEBINAR

SB748 – 3 hours

Market analysis is critical for making the best business decisions, planning strategically to launching your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

CRN 50295 Tue, Oct 27, 6-9pm     REGISTER FOR THIS DATE

 

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Oct
28
Wed
Creating Video for the Web – WEBINAR
Oct 28 @ 6:00 pm – 9:00 pm
Creating Video for the Web - WEBINAR @ Internet

Create Video for Your Business – WEBINAR
SB406 – 3 hours

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59

CRN 50311 Wed, Oct 28, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Nov
3
Tue
Business Plan 101 – WEBINAR
Nov 3 @ 6:00 pm – 9:00 pm
Business Plan 101 - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Business Plan 101 – WEBINAR

SB747 – 3 hours Entrepreneurs need customized business plans − a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.

Instructor: Vicki Lynne Morgan Russmor Mentoring Group

Course fee: $59

CRN 50297 Tue, Nov 3, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Nov
4
Wed
How to Develop an Effective Holistic Business – WEBINAR
Nov 4 @ 6:00 pm – 9:00 pm
How to Develop an Effective Holistic Business - WEBINAR @ Raritan Valley Community College, Workforce Training Center

How to Develop an Effective Holistic Business – WEBINAR

SB467 – 3 hours

Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.

Instructor: Camille Miller, MBA, The Natural Life Business Partnership

Course fee: $59

CRN 50103 Wed, Nov 4, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Introduction to Content Marketing and Email – WEBINAR
Nov 4 @ 6:00 pm – 9:00 pm

Intro to Content Marketing & Email – WEBINAR

SB472 – 3 hours

Content is KING! It helps you get the right message to the right person at the right time. Good content will help customers find you and improve your Search Engine Optimization (SEO). Email marketing will help you keep your current customers coming back and help you convert your prospective customers into buyers. Used together, Content Marketing and email create a strong combination of marketing tools that will help you grow your business.

Instructor: Susan Wilcox, eDynamic Marketing

Course fee: $59

CRN 50127 Wed, Nov 4, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Nov
17
Tue
Marketing 101 – WEBINAR
Nov 17 @ 6:00 pm – 9:00 pm
Marketing 101 - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Marketing 101 – WEBINAR

SB749 – 3 hours

Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

CRN 50298 Tue, Nov 17, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Nov
18
Wed
Website Copywriting – WEBINAR
Nov 18 @ 6:00 pm – 9:00 pm
Website Copywriting - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Website Copywriting – WEBINAR

SB476 – 3 hours

The average website visit lasts less than 15 seconds – that is all you have to win over a potential customer. Your website is the showcase of your online presence and if it is not done right, you are turning customers away. Learn what you need to say to keep customers on your page and what information belongs on the home page, landing pages and support pages.

Instructor: Susan Wilcox, eDynamic Marketing

Course fee: $59

CRN 50309 Wed, Nov 18, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Nov
24
Tue
Selling 101 – WEBINAR
Nov 24 @ 6:00 pm – 9:00 pm
Selling 101  - WEBINAR @ Raritan Valley Community College, Workforce Training Center

Selling 101 – WEBINAR

SB750 – 3 hours

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

CRN 50299 Tue, Nov 24, 6-9pm     REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Feb
3
Wed
Create Your Local Business Listing on Google & Bing – WEBINAR
Feb 3 @ 6:00 pm – 9:00 pm
Create Your Local Business Listing on Google & Bing - WEBINAR

Create Your Local Business Listing on Google & Bing – Webinar
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).

Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE

Registration is required.

Wed, Feb 3, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Feb
4
Thu
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
Feb 4 @ 6:00 pm – 9:00 pm
The Side Hustle – How to Start a Business While Working Fulltime - WEBINAR @ INTERNET

The Side Hustle – How to Start a Business While Working Fulltime – Webinar

SB474– 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE

Registration is required.

Thu, Feb 4, 6-9pm — REGISTER FOR THIS DATE

Thu, Mar 4, 6-9pm, 6-9pm — REGISTER FOR THIS DATE

Thu, Apr 1, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Feb
10
Wed
Using Zoom Video for Your Business – WEBINAR
Feb 10 @ 6:00 pm – 9:00 pm
Using Zoom Video for Your Business - WEBINAR

Using Zoom Video for Your Business – Webinar
SB762– 3 hours
Zoom has emerged as a major tool in the small business owner’s toolkit. It enables you to meet with prospects, customers, employees, and vendors remotely via video. While it has been easy for some of us to grasp and take advantage of, not all of us have had an easy time. This is your opportunity to learn the basics and take advantage of what this amazing free tool has to offer.  Topics covered include: Basic settings, appearance, lighting, improving audio quality, scheduling, screen sharing, recording, chat, and more.
Instructor:      Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.

Wed, Feb 10, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Feb
16
Tue
Removing the Road Blocks – WEBINAR
Feb 16 @ 10:00 am – 12:00 pm

Removing the Road Blocks – Webinar

4 hours

Most managers and executives have a strong preference to have their sales associates participate in face to face negotiations. COVID-19 has created a paradigm shift. Research shows that those who negotiate online are less likely to gain a YES outcome. It’s partially because most negotiations contain two motivations, a cooperative element and a more obvious competitive element. Those mixed emotions often times produce tension. Virtual negotiations escalate the tension at a higher level due to an inability to “read” the person.

The good news is that there are practical steps that can be executed to improve the possibility of getting a YES response for the members of your team. During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:

• Challenges to consider when conducting virtual negotiations

• Practical methods for success in a virtual negotiation

• Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages

Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University

Course fee: FREE

Registration is required. 

Mon Feb 16 & 23, 10am-12pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Feb
17
Wed
Introduction to Digital Marketing – WEBINAR
Feb 17 @ 6:00 pm – 9:00 pm
Introduction to Digital Marketing - WEBINAR

Intro to Digital Marketing – Webinar
SB763 – 3 hours
As a small business owner, you need to know a lot about everything. You are aware that digital marketing is crucial so people can find you and so you can grow your business. But what should you focus on first and foremost? Your website, email marketing, SEO, CPC/Google Ads, video, organic social media, paid social media?  How much time should you spend? What will it cost you? How will you decide where to spend time, money, and resources?

This class breaks down the major types of digital marketing tactics for you. We will cover a lot but won’t go too far into the details/tactics of each because there simply isn’t enough time. (Fortunately, we offer other more specific training classes to help you with that.) This class is your opportunity to ask anything you want about digital marketing, get clarity on obscure topics you’ve heard about, and make informed decisions about what you should learn to do next.

Instructor:      Roland Reinhart, Reinhart Marketing
Course fee: FREE

Registration is required.

Wed, Feb 17, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Feb
18
Thu
Basics of Small Business Insurance – WEBINAR
Feb 18 @ 6:00 pm – 9:00 pm
Basics of Small Business Insurance  - WEBINAR @ Internet

Basics of Small Business Insurance – Webinar
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or may be under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.

Instructor: Sal Ricciardone, CPCU

Course fee: FREE

Registration is required.   

Thu, Feb 18, 6-9pm 6-9pm     REGISTER FOR THIS DATE

Questions? Email the SBDC office at  sbdc@raritanval.edu  or by phone: 908 526 1200, ext. 8516

 

Feb
22
Mon
How to Purchase a Business or Franchise – WEBINAR
Feb 22 @ 6:00 pm – 9:00 pm
How to Purchase a Business or Franchise - WEBINAR

How to Purchase a Business or Franchise – Webinar                                        

SB435 – 3 hours

Learn how to identify and then research a credible franchise or existing business.

Instructor: Charles Mizejewski, Sun Belt Business Brokers/FranNet NJ

Course fee: FREE

Registration is required.

Mon, Feb 22, 6-9pm     REGISTER FOR THIS DATE

Questions?  Contact the SBDC office: Email sbdc@raritanval.edu or phone:  (908) 526-1200 x8516.

 

Feb
23
Tue
Removing the Road Blocks – WEBINAR
Feb 23 @ 10:00 am – 12:00 pm

Removing the Road Blocks – Webinar

4 hours

Most managers and executives have a strong preference to have their sales associates participate in face to face negotiations. COVID-19 has created a paradigm shift. Research shows that those who negotiate online are less likely to gain a YES outcome. It’s partially because most negotiations contain two motivations, a cooperative element and a more obvious competitive element. Those mixed emotions often times produce tension. Virtual negotiations escalate the tension at a higher level due to an inability to “read” the person.

The good news is that there are practical steps that can be executed to improve the possibility of getting a YES response for the members of your team. During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:

• Challenges to consider when conducting virtual negotiations

• Practical methods for success in a virtual negotiation

• Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages

Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University

Course fee: FREE

Registration is required. 

Mon Feb 16 & 23, 10am-12pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Business Pivot – WEBINAR
Feb 23 @ 6:00 pm – 9:00 pm
Business Pivot - WEBINAR @ INTERNET

Business Pivot – Webinar

SB479 – 3 hours

Business Pivot:  Pivoting, changing direction, adapting.  These are all skills that 2020 brought to the forefront for all entrepreneurs.  Join Certified Success Coach Karen Auld as she shares stories of businesses that pivoted during 2020.  Hear their stories, lessons learned and learn how you can implement change in your own business.

Instructor: Karen Auld, Certified Success Coach

Course fee: FREE

Registration is required.

Tue, Feb 23, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Feb
24
Wed
Planning Your New Website – WEBINAR
Feb 24 @ 6:00 pm – 9:00 pm
Planning Your New Website - WEBINAR @ Internet

Planning Your New Website – Webinar

SB421 – 3 hours

Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required.
Wed, Feb 24, 6-9pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Mar
2
Tue
How to Develop an Effective Holistic Business – WEBINAR
Mar 2 @ 6:00 pm – 9:00 pm

How to Develop an Effective Holistic Business – Webinar

SB467 – 3 hours

Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your holistic services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.

Instructor: Camille Miller, MBA, The Natural Life Business Partnership

Course fee: FREE

Tue, Mar 2, 6-9pm

Registration is required.
Tue, Mar 2, 6-9pm — REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Mar
3
Wed
Intro to SEO – WEBINAR
Mar 3 @ 6:00 pm – 9:00 pm

Intro to SEO – Webinar

SB404 – 3 hours

Learn how to improve your website visibility in Google. Participants learn Search Engine Optimization best practices for beginners. You can also request to have your current website critiqued during the session.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required.   

Wed, Mar 3, 6-9pm    REGISTER FOR THIS DATE

Questions? Contact the  SBDC office:  Email:   sbdc@raritanval.edu  Phone: 908 526 1200, ext. 8516

 

Mar
4
Thu
The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
Mar 4 @ 6:00 pm – 9:00 pm