
Networking 101 – WEBINAR
SB746 – 3 hours
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class. Instructor: Vicki Lynne Morgan Russmor Mentoring Group
Course fee: $59
CRN 50294 Tue, Oct 20, 6-9pm
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Market Analysis 101 – WEBINAR
SB748 – 3 hours
Market analysis is critical for making the best business decisions, planning strategically to launching your business and sustaining an established company. You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50295 Tue, Oct 27, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Business Plan 101 – WEBINAR
SB747 – 3 hours Entrepreneurs need customized business plans − a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.
Instructor: Vicki Lynne Morgan Russmor Mentoring Group
Course fee: $59
CRN 50297 Tue, Nov 3, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

How to Develop an Effective Holistic Business – WEBINAR
SB467 – 3 hours
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Instructor: Camille Miller, MBA, The Natural Life Business Partnership
Course fee: $59
CRN 50103 Wed, Nov 4, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

The Side Hustle – How to Start a Business While Working Fulltime – WEBINAR
SB474 – 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
CRN 50304 Thu, Sep 17, 6-9pm — REGISTER FOR THIS DATE
CRN 50305 Thu, Oct 8, 6-9pm — REGISTER FOR THIS DATE
CRN 50306 Thu, Nov 5, 9am-12pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Entrepreneur Assessment – WEBINAR
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50085 Mon, Sep 28, 6-9pm — REGISTER FOR THIS DATE
CRN 50086 Mon, Oct 12, 6-9pm — REGISTER FOR THIS DATE
CRN 50087 Mon, Nov 9, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Building Blocks to Starting a Business – WEBINAR
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
CRN 50088 Tue, Sep 29, 6-9pm — REGISTER FOR THIS DATE
CRN 50089 Tue, Oct 13, 6-9pm — REGISTER FOR THIS DATE
CRN 50090 Tue, Nov 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Business by the Numbers – WEBINAR
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
CRN 50091 Wed, Sep 30, 6-8pm — REGISTER FOR THIS DATE
CRN 50092 Wed, Oct 14, 6-8pm — REGISTER FOR THIS DATE
CRN 50093 Wed, Nov 11, 6-8pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Mastering the Mental Side of Business – WEBINAR
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
CRN 50120 Thu, Sep 24, 6-9pm — REGISTER FOR THIS DATE
CRN 50307 Thu, Oct 15, 6-9pm — REGISTER FOR THIS DATE
CRN 50308 Thu, Nov 12, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Marketing 101 – WEBINAR
SB749 – 3 hours
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50298 Tue, Nov 17, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Website Copywriting – WEBINAR
SB476 – 3 hours
The average website visit lasts less than 15 seconds – that is all you have to win over a potential customer. Your website is the showcase of your online presence and if it is not done right, you are turning customers away. Learn what you need to say to keep customers on your page and what information belongs on the home page, landing pages and support pages.
Instructor: Susan Wilcox, eDynamic Marketing
Course fee: $59
CRN 50309 Wed, Nov 18, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Selling 101 – WEBINAR
SB750 – 3 hours
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
CRN 50299 Tue, Nov 24, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Create Your Local Business Listing on Google & Bing – Webinar
SB450 – 3 hours
Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities. This workshop is intended for small business owners with an office or retail address (not work from home).
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 3, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

The Side Hustle – How to Start a Business While Working Fulltime – Webinar
SB474– 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
Thu, Feb 4, 6-9pm — REGISTER FOR THIS DATE
Thu, Mar 4, 6-9pm, 6-9pm — REGISTER FOR THIS DATE
Thu, Apr 1, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Entrepreneur Assessment- Webinar
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
Mon, Feb 8, 6-9pm — REGISTER FOR THIS DATE
Mon, Mar 8, 6-9pm — REGISTER FOR THIS DATE
Mon, Apr 5, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Building Blocks to Starting a Business – Webinar
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
Tue, Feb 9, 6-9pm — REGISTER FOR THIS DATE
Tue, Mar 9, 6-9pm — REGISTER FOR THIS DATE
Tue, Apr 6, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Business by the Numbers – Webinar
SB738 – 2 hours
This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
Wed, Feb 10, 6-8pm — REGISTER FOR THIS DATE
Wed, Mar 10, 6-8pm — REGISTER FOR THIS DATE
Wed, Apr 7, 6-8pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Using Zoom Video for Your Business – Webinar
SB762– 3 hours
Zoom has emerged as a major tool in the small business owner’s toolkit. It enables you to meet with prospects, customers, employees, and vendors remotely via video. While it has been easy for some of us to grasp and take advantage of, not all of us have had an easy time. This is your opportunity to learn the basics and take advantage of what this amazing free tool has to offer. Topics covered include: Basic settings, appearance, lighting, improving audio quality, scheduling, screen sharing, recording, chat, and more.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 10, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Mastering the Mental Side of Business – Webinar
SB427 – 3 hours
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
Thu, Feb 11, 6-9pm — REGISTER FOR THIS DATE
Thu, Mar 11, 6-9pm — REGISTER FOR THIS DATE
Thu, Apr 8, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
Removing the Road Blocks – Webinar
4 hours
Most managers and executives have a strong preference to have their sales associates participate in face to face negotiations. COVID-19 has created a paradigm shift. Research shows that those who negotiate online are less likely to gain a YES outcome. It’s partially because most negotiations contain two motivations, a cooperative element and a more obvious competitive element. Those mixed emotions often times produce tension. Virtual negotiations escalate the tension at a higher level due to an inability to “read” the person.
The good news is that there are practical steps that can be executed to improve the possibility of getting a YES response for the members of your team. During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:
• Challenges to consider when conducting virtual negotiations
• Practical methods for success in a virtual negotiation
• Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Feb 16 & 23, 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Intro to Digital Marketing – Webinar
SB763 – 3 hours
As a small business owner, you need to know a lot about everything. You are aware that digital marketing is crucial so people can find you and so you can grow your business. But what should you focus on first and foremost? Your website, email marketing, SEO, CPC/Google Ads, video, organic social media, paid social media? How much time should you spend? What will it cost you? How will you decide where to spend time, money, and resources?
This class breaks down the major types of digital marketing tactics for you. We will cover a lot but won’t go too far into the details/tactics of each because there simply isn’t enough time. (Fortunately, we offer other more specific training classes to help you with that.) This class is your opportunity to ask anything you want about digital marketing, get clarity on obscure topics you’ve heard about, and make informed decisions about what you should learn to do next.
Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Registration is required.
Wed, Feb 17, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Basics of Small Business Insurance – Webinar
SB448 – 3 hours
Are you a small business owner who is operating without insurance, or may be under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Course fee: FREE
Registration is required.
Thu, Feb 18, 6-9pm 6-9pm REGISTER FOR THIS DATE
Questions? Email the SBDC office at sbdc@raritanval.edu or by phone: 908 526 1200, ext. 8516

How to Purchase a Business or Franchise – Webinar
SB435 – 3 hours
Learn how to identify and then research a credible franchise or existing business.
Instructor: Charles Mizejewski, Sun Belt Business Brokers/FranNet NJ
Course fee: FREE
Registration is required.
Mon, Feb 22, 6-9pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Email sbdc@raritanval.edu or phone: (908) 526-1200 x8516.
Removing the Road Blocks – Webinar
4 hours
Most managers and executives have a strong preference to have their sales associates participate in face to face negotiations. COVID-19 has created a paradigm shift. Research shows that those who negotiate online are less likely to gain a YES outcome. It’s partially because most negotiations contain two motivations, a cooperative element and a more obvious competitive element. Those mixed emotions often times produce tension. Virtual negotiations escalate the tension at a higher level due to an inability to “read” the person.
The good news is that there are practical steps that can be executed to improve the possibility of getting a YES response for the members of your team. During the workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:
• Challenges to consider when conducting virtual negotiations
• Practical methods for success in a virtual negotiation
• Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages
Instructor: Ron Jones, Adjunct Professor, Marketing and Professional Sales, Cotsakos College of Sales, William Paterson University
Course fee: FREE
Registration is required.
Mon Feb 16 & 23, 10am-12pm REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Business Pivot – Webinar
SB479 – 3 hours
Business Pivot: Pivoting, changing direction, adapting. These are all skills that 2020 brought to the forefront for all entrepreneurs. Join Certified Success Coach Karen Auld as she shares stories of businesses that pivoted during 2020. Hear their stories, lessons learned and learn how you can implement change in your own business.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
Tue, Feb 23, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu
How to Develop an Effective Holistic Business – Webinar
SB467 – 3 hours
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your holistic services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Instructor: Camille Miller, MBA, The Natural Life Business Partnership
Course fee: FREE
Tue, Mar 2, 6-9pm
Registration is required.
Tue, Mar 2, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

The Side Hustle – How to Start a Business While Working Fulltime – Webinar
SB474– 3 hours
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
Thu, Feb 4, 6-9pm — REGISTER FOR THIS DATE
Thu, Mar 4, 6-9pm, 6-9pm — REGISTER FOR THIS DATE
Thu, Apr 1, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Entrepreneur Assessment- Webinar
SB043 – 3 hours
Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success? Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.
Instructor: Karen Katcher, MBA, Katcher Associates
Course fee: FREE
Registration is required.
Mon, Feb 8, 6-9pm — REGISTER FOR THIS DATE
Mon, Mar 8, 6-9pm — REGISTER FOR THIS DATE
Mon, Apr 5, 6-9pm — REGISTER FOR THIS DATE
For information and to register, please view our SBDC Webinars page.
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu

Building Blocks to Starting a Business – Webinar
SB737 – 3 hours
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Course fee: FREE
Registration is required.
Tue, Feb 9, 6-9pm — REGISTER FOR THIS DATE
Tue, Mar 9, 6-9pm — REGISTER FOR THIS DATE
Tue, Apr 6, 6-9pm — REGISTER FOR THIS DATE
Questions? Contact the SBDC office: Phone: (908) 526-1200 x8516 Email: sbdc@raritanval.edu