There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

The Digital Blueprint Certificate gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media and website development and optimization techniques. By creating a “Digital Blueprint,” you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. Take one class or all classes to increase your awareness of this new marketing age. A certificate of completion will be awarded to students who successfully complete the 8 session – 24 hour program.

Planning Your New Website SB421
Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional. (3 hours)
Course fee: $59
CRN 60089    Wed    Feb 22    6 – 9 pm

New! Introduction to WordPress SB463
Over 26% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.
Course fee: $59
CRN 60090    Wed    Mar 1    6 – 9 pm

Introduction to Search Engine Optimization (SEO) SB404
Understand how to improve website visibility in the major search engines. Participants learn SEO best practices to follow and have the opportunity to have websites critiqued during the session. (3 hours)
Course fee: $59
CRN 60091    Wed    Mar 8    6 – 9 pm

Introduction to Google Analytics SB418
Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts. (3 hours)
Course fee: $59
CRN 60092    Wed    Mar 22    6 – 9 pm

Introduction to Google AdWords SB403
Learn the basics of Google AdWords to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write text ads, design landing pages and set up your first campaign. (3 hours)
Course fee: $59
CRN 60093    Wed    Mar 29    6 – 9 pm

Creating Video for the Web SB406
From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online. (3 hours)
Course fee: $59
CRN 60094    Wed    Apr 5    6 – 9 pm

New! Intro to Blogging SB464
Do you want more customers? Blogging is an excellent way to increase your visibility in the search engines and get your content shared on social media – if you do it right. You’ll learn about blogging platforms, how to plan and prepare content, publish and measure success. (3 hours)
Course fee: $59
CRN 60095    Wed    Apr 19    6 – 9 pm

Social Media to Promote Your Business SB405
Build a following, increase your brand awareness, and sales through Social Media. Learn the essential steps and tactics necessary for the small business owner using LinkedIn, Facebook and Twitter. (3 hours)
Course fee: $59
CRN 60096    Wed    Apr 26    6 – 9 pm

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at (908) 526-1200 x8516.