Jointly sponsored by the NJSBDC and New Jersey community colleges, the statewide 39-hour Entrepreneurial Certificate Program (ECP) comprises nine courses that will give you a good working knowledge of how to start up and/or successfully manage a small business.

Building Your Marketing Plan    SB703
Learn about market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking. Find out about all phases of a marketing plan, how to define markets and how to implement creative, low-cost guerrilla marketing. (6 hours)
Course fee: $119
CRN 60044    Tue    Jan 31 & Feb 7    6 – 9 pm
CRN 60086    Wed    May 24 & 31      6 – 9 pm

Legal 1    SB701
Be knowledgeable about the laws affecting business. Business owners will learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls. (3 hours)
Course fee: $59
CRN 60032    Wed    Feb 15    6 – 9 pm

Legal 2    SB702
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements. (3 hours)
Course fee: $59
CRN 60033    Wed    Feb 22    6 – 9 pm

The Business Plan    SB707
Create a sound business plan to help you manage your business more effectively and/or prepare to seek financing. Chart your course and improve your chances for business success. (9 hours)
Course fee: $159
CRN 60036    Tue    Feb 21, 28 & Mar 7    6 – 9 pm
CRN 60088    Wed    May 3, 10, 17            6 – 9 pm

Mastering the Mental Side of Building a Business    SB427
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success. (3 hours)
Registration is required.
Course fee: FREE
CRN 60034     Wed    Feb 22     6 – 9 pm
CRN 60035     Wed    Apr 26      6 – 9 pm

Take the ‘Rocket’ Out of the Science of Selling     SB732
No one is a ‘born’ salesperson, yet we all live by selling something. Overcome anxiety and fear of selling to achieve your sales goals. Program includes: customer wants and relationship strategies, the ’anatomy of a sale,’ how to avoid 11 selling mistakes, what it takes to get to ‘earn’ the sale and how to get to ‘yes’ faster. (6 hours)
Course fee: $119
CRN 60043    Wed    Mar 29 & Apr 5    6 – 9 pm
CRN 60087    Wed    Jun 7 & 14          6 – 9 pm

Small Business Taxes    SB704
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to. (3 hours)
Course fee: $59
CRN 60037    Tue    May 9    6 pm – 9 pm

Small Business Recordkeeping    SB705
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions. (3 hours)
Course fee: $59
CRN 60038    Tue    May 16    6 – 9 pm

Understanding Financial Statements    SB706
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow. (3 hours)
Course fee: $59
CRN 60040    Tue    May 23    6 pm – 9 pm

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Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at or (908) 526-1200 x8516.