Jointly sponsored by the NJSBDC and New Jersey community colleges, the statewide 39-hour Entrepreneurial Certificate Program (ECP) comprises nine courses that will give you a good working knowledge of how to start up and/or successfully manage a small business.

Building Your Marketing Plan   SB703
Learn about market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking. Find out about all phases of a marketing plan, how to define markets and how to implement creative, low-cost guerrilla marketing. (6 hours)
Course fee: $119
CRN 50035      Tue Sep 19 & 26      6:00 pm – 9:00 pm

Legal 1   SB701
Be knowledgeable about the laws affecting business. Business owners will learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls. (3 hours)
Course fee: $59
CRN 50036      Wed Sep 20      6:00 pm – 9:00 pm

Legal 2   SB702
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements. (3 hours)
Course fee: $59
CRN 50037      Wed Sep 27      6:00 pm – 9:00 pm

Small Business Taxes    SB704
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to. (3 hours)
Course fee: $59
CRN 50043      Thu Sep 28      6:00 pm – 9:00 pm

The Business Plan    SB707
Create a sound business plan to help you manage your business more effectively and/or prepare to seek financing. Chart your course and improve your chances for business success. (9 hours)
Course fee: $159
CRN 50038      Tue Oct 3, 10 & 17             6:00 pm – 9:00 pm
CRN 50039      Wed Nov 29, Dec 6 & 13      6:00 pm – 9:00 pm

Small Business Recordkeeping   SB705
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions. (3 hours)
Course fee: $59
CRN 50044      Thu Oct 5      6:00 pm – 9:00 pm

Mastering the Mental Side of Building a Business   SB427
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success. (3 hours)
Registration is required.
Course fee: FREE
CRN 50040      Wed Oct 11      6:00 pm – 9:00 pm
CRN 50041      Wed Nov 8        6:00 pm – 9:00 pm

Understanding Financial Statements   SB706
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow. (3 hours)
Course fee: $59
CRN 50045      Thu Oct 12      6:00 pm – 9:00 pm

Take the ‘Rocket’ Out of the Science of Selling    SB732
No one is a ‘born’ salesperson, yet we all live by selling something. Overcome anxiety and fear of selling to achieve your sales goals. Program includes: customer wants and relationship strategies, the ’anatomy of a sale,’ how to avoid 11 selling mistakes, what it takes to get to ‘earn’ the sale and how to get to ‘yes’ faster. (6 hours)
Course fee: $119
CRN 50042      Tue Nov 7 & 14      6:00 pm – 9:00 pm

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Fill out our Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at sbdc@raritanval.edu or (908) 526-1200 x8516.