Sponsored by the Small Business Development Center @ RVCC, and hosted by Raritan Valley Community College, the 39-hour Veterans Entrepreneurial Certificate Program (VECP) comprises nine courses designed to provide the basic information required to start and/or successfully manage a small business.

The program is being offered at no cost for tuition or fees to eligible U.S. military veterans (copy of DD 214 required for registration). It is designed to be completed within up to four semesters. Participants will receive a certificate of completion after finishing all of the following courses in the program:

Building Your Marketing Plan
Learn about market research, strategic marketing decisions, advertising and sales, public relations, promotions, and networking. Find out about all phases of a marketing plan, how to define markets and how to implement creative, low-cost guerrilla marketing. (6 hours)
Tue     Jan 31 & Feb 7    6 – 9 pm
Wed    May 24 & 31    6 – 9 pm

Legal 1
Be knowledgeable about the laws affecting business. Business owners will learn how to choose the appropriate business structure, assess business risks, provide adequate protection and establish proper record keeping and controls. (3 hours)
Wed    Feb 8    6 – 9 pm

Legal 2
Attain a basic understanding of contract law, legal ownership of a business, stock, and partnership agreements. (3 hours)
Wed    Feb 15    6 – 9 pm

The Business Plan
Create a sound business plan to help you manage your business more effectively and/or prepare to seek financing. Chart your course and improve your chances for business success. (9 hours)
Tue     Feb 21, 28 & Mar 7    6 pm – 9 pm
Wed    May 3, 10, 17    6 – 9 pm

Mastering the Mental Side of Building a Business
Learn how to proactively handle and even benefit from the inevitable challenges and setbacks you’ll face along the way building your business. Finish up with solid ways to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success. (3 hours)
Registration is required.
Wed    Feb 22    6 – 9 pm
Wed    Apr 26     6 – 9 pm

Take the ‘Rocket’ Out of the Science of Selling
No one is a ‘born’ salesperson, yet we all live by selling something. Overcome anxiety and fear of selling to achieve your sales goals. Program includes: customer wants and relationship strategies, the ’anatomy of a sale,’ how to avoid 11 selling mistakes, what it takes to get to ‘earn’ the sale and how to get to ‘yes’ faster. (6 hours)
Wed    Mar 29 & Apr 5    6 – 9 pm
Wed    Jun 7 & 14    6 – 9 pm

Small Business Taxes
Learn which type of legal entity is the best structure for your company and receive information about tax responsibilities based on the entity you choose. Find out what tax deductions you are entitled to. (3 hours)
Tue    May 9    6 – 9 pm

Small Business Recordkeeping
Learn what records you need to keep, how to do your own bookkeeping, and how to use records as a management tool. Find out processes you need to follow for tax deductions. (3 hours)
Tue    May 16     6 – 9 pm

Understanding Financial Statements
Learn about spreadsheets, understanding revenue and expense, structure and relationships, meaningful forecasts and projections, break-even analysis, balance sheets, P&L, and cash flow. (3 hours)
Tue    May 23    6 – 9 pm

Registration for VECP
Please note: You must register for the VECP training courses by contacting our office: by phone, (908) 526-1200 ext 8516; by email, sbdc@raritanval.edu; or in person (The SBDC office is located at: 14 Vogt Drive, Bridgewater, NJ 08807). Office hours are 9 am – 4 pm. Registrants must provide a copy of their DD 214 form.