There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

The Digital Blueprint Certificate gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media, website development, and optimization techniques. By creating a “Digital Blueprint,” you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. Take one class or all classes to increase your awareness of this new marketing age. A certificate of completion will be awarded to students who successfully complete the eight-session (24 hour) program.

Feb
12
Wed
Social Media to Promote Your Business
Feb 12 @ 6:00 pm – 9:00 pm
Social Media to Promote Your Business @ Raritan Valley Community College

Social Media to Promote Your Business
SB405 – 3 hours

Connect with consumers through Social Media to increase your brand awareness and sales. Learn the essential steps and tactics necessary for the small business owner using LinkedIn, Facebook and Twitter.
Instructor: Susan Wilcox, e-Dynamic Marketing

Course fee: $59
Wed, Feb 12, 6-9pm
CRN 60078

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

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Mar
4
Wed
Planning Your New Website
Mar 4 @ 6:00 pm – 9:00 pm
Planning Your New Website @ Raritan Valley Community College, Workforce Training Center

Planning Your New Website
SB421 – 3 hours

Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 4, 6-9pm
Attend In-Person = CRN 60018
Attend Online = CRN 60042

Watch this class description video:

Virtual seats are also available for this class and others. Please view our SBDC Webinars.

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

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Mar
11
Wed
Intro to Search Engine Optimization (SEO)
Mar 11 @ 6:00 pm – 9:00 pm
Intro to Search Engine Optimization (SEO) @ Raritan Valley Community College, Workforce Training Center

Introduction to Search Engine Optimization (SEO)
SB404 – 3 hours

Learn how to improve your website visibility in the major search engines (Google and Bing). Participants learn SEO best practices and can ask to have their websites critiqued during the session.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 11, 6-9pm
Attend In-Person: CRN 60019
Attend Online: CRN 60043

Watch this class description video:

Virtual seats are also available for this class and others. Please view our SBDC Webinars.

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Search / Register for a Course
Mar
18
Wed
Introduction to WordPress
Mar 18 @ 6:00 pm – 9:00 pm
Introduction to WordPress @ Raritan Valley Community College

Introduction to WordPress
SB463 – 3 hours

33% of websites use WordPress,* one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 18, 6-9pm
Attend In-Person = CRN 60020
Attend Online = CRN 60044

Watch this class description video:

* SOURCE: WordPress.org

Virtual seats are also available for this class and others. Please view our SBDC Webinars.

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Search / Register for a Course
Mar
24
Tue
Introduction to Content Marketing and Email
Mar 24 @ 6:00 pm – 9:00 pm

Introduction to Content Marketing and Email
SB472 – 3 hours

Content is KING! It helps you get the right message to the right person at the right time. Good content will help customers find you and improve your Search Engine Optimization (SEO). Email marketing will help you keep your current customers coming back and help you convert your prospective customers into buyers. Used together, Content Marketing and email create a strong combination of marketing tools that will help you grow your business.
Instructor: Susan Wilcox, eDynamic Marketing

Course fee: $59
Tue, Mar 24, 6-9pm
CRN 60079

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

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Mar
25
Wed
Intro to Search Engine Advertising
Mar 25 @ 6:00 pm – 9:00 pm
Intro to Search Engine Advertising @ Raritan Valley Community College

Introduction to Search Engine Advertising
SB473 – 3 hours

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify unique keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages and set up your first paid search engine advertising campaign.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Mar 25, 6-9pm
Attend In-Person: CRN 60034

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Search / Register for a Course
Apr
1
Wed
Intro to Google Analytics
Apr 1 @ 6:00 pm – 9:00 pm
Intro to Google Analytics @ Raritan Valley Community College

Introduction to Google Analytics
SB418 – 3 hours

Does your website and marketing work? Learn how to use the powerful, free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Wed, Apr 1, 6-9pm
Attend In-Person: CRN 60021

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Search / Register for a Course
Apr
6
Mon
Creating Video for the Web
Apr 6 @ 6:00 pm – 9:00 pm
Creating Video for the Web @ Raritan Valley Community College

Creating Video for the Web
SB406 – 3 hours

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.
Instructor: Roland Reinhart, Reinhart Marketing

Course fee: $59
Mon, Apr 6, 6-9pm
Attend In-Person = CRN 60035

Watch this class description video:

Register securely online via the RVCC website.
Questions? Call the SBDC office at (908) 526-1200 x8516.

Search / Register for a Course

Secure online registration is done through the RVCC website.

Search / Register for a Course

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at (908) 526-1200 x8516.