There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

The Digital Blueprint Certificate gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media and website development and optimization techniques. By creating a “Digital Blueprint,” you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. Take one class or all classes to increase your awareness of this new marketing age. A certificate of completion will be awarded to students who successfully complete the 8 session – 24 hour program.

Sep
25
Wed
Planning Your New Website
Sep 25 @ 6:00 pm – 9:00 pm
Planning Your New Website @ Raritan Valley Community College

Planning Your New Website   [SB421]

Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Sep 25, 6-9pm
Course fee: $59
Attend In-Person = CRN 50066
Attend Online = CRN ???

Watch this class description video:

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

Search / Register for a Course
Oct
2
Wed
Intro to Search Engine Optimization (SEO)
Oct 2 @ 6:00 pm – 9:00 pm
Intro to Search Engine Optimization (SEO) @ Raritan Valley Community College

Introduction to Search Engine Optimization (SEO)   [SB404]

Understand how to improve website visibility in the major search engines. Participants learn SEO best practices to follow and have the opportunity to have websites critiqued during the session. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Oct 2, 6-9pm
Course fee: $59
Attend In-Person: CRN 50067
Attend Online: CRN ???

Watch this class description video:

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website.

Search / Register for a Course
Oct
9
Wed
Intro to WordPress
Oct 9 @ 6:00 pm – 9:00 pm
Intro to WordPress @ Raritan Valley Community College

Introduction to WordPress   [SB463]

30% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Oct 9, 6-9pm
Course fee: $59
Attend In-Person = CRN 50068
Attend Online = CRN ?????

Watch this class description video:

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

Search / Register for a Course
Oct
30
Wed
Intro to Search Engine Advertising
Oct 30 @ 6:00 pm – 9:00 pm
Intro to Search Engine Advertising @ Raritan Valley Community College

Introduction to Google Ads   [SB403]

Search Engine Advertising

Learn the basics of Google Ads (formerly Google AdWords) to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write text ads, design landing pages and set up your first campaign. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Oct 30, 6-9pm
Course fee: $59
Attend In-Person: CRN 50071

Watch this class description video:

Secure online registration is done through the RVCC website.

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Nov
6
Wed
Intro to Google Analytics
Nov 6 @ 6:00 pm – 9:00 pm
Intro to Google Analytics @ Raritan Valley Community College

Introduction to Google Analytics   [SB418]

Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Nov 6, 6-9pm
Course fee: $59
Attend In-Person: CRN 50070
Attend Online: ???

Watch this class description video:

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website.

Search / Register for a Course
Nov
13
Wed
Creating Video for the Web
Nov 13 @ 6:00 pm – 9:00 pm
Creating Video for the Web @ Raritan Valley Community College

Creating Video for the Web   [SB406]

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, Nov 13, 6-9pm
Course fee: $59
Attend In-Person = CRN 50072

Watch this class description video:

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

Search / Register for a Course

Secure online registration is done through the RVCC website.

Search / Register for a Course

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at (908) 526-1200 x8516.