There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

The Digital Blueprint Certificate gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media and website development and optimization techniques. By creating a “Digital Blueprint,” you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. Take one class or all classes to increase your awareness of this new marketing age. A certificate of completion will be awarded to students who successfully complete the 8 session – 24 hour program.

Mar
27
Wed
Intro to Google Ads
Mar 27 @ 6:00 pm – 9:00 pm
Intro to Google Ads @ Raritan Valley Community College

Introduction to Google Ads   [SB403]

Search Engine Advertising

Learn the basics of Google Ads (formerly Google AdWords) to: identify unique keywords and phrases that consumers are currently using to find your business (and competitors), write text ads, design landing pages and set up your first campaign. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, March 27, 2019, 6-9pm
Course fee: $59
Attend In-Person: CRN 60047

Watch this class description video:

Secure online registration is done through the RVCC website.

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Apr
3
Wed
Intro to Google Analytics
Apr 3 @ 6:00 pm – 9:00 pm
Intro to Google Analytics @ Raritan Valley Community College

Introduction to Google Analytics   [SB418]

Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, April 3, 2019, 6-9pm
Course fee: $59
Attend In-Person: CRN 60023
Attend Online: CRN 60085

Watch this class description video:

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website.

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Apr
10
Wed
Creating Video for the Web
Apr 10 @ 6:00 pm – 9:00 pm
Creating Video for the Web @ Raritan Valley Community College

Creating Video for the Web   [SB406]

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, April 10, 2019, 6-9pm
Course fee: $59
Attend In-Person = CRN 60048

Watch this class description video:

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

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Apr
17
Wed
Intro to Blogging
Apr 17 @ 6:00 pm – 9:00 pm
Intro to Blogging @ Raritan Valley Community College

Intro to Blogging   [SB464]

Do you want more customers? Blogging is an excellent way to increase your visibility in the search engines and get your content shared on social media – if you do it right. You’ll learn about blogging platforms, how to plan and prepare content, publish and measure success. (3 hours)
Instructor: Roland Reinhart, Reinhart Marketing

Wed, April 17, 2019, 6-9pm
Course fee: $59
Attend In-Person = CRN 60049

Watch this class description video:

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

Search / Register for a Course
May
8
Wed
Social Media to Promote Your Business
May 8 @ 6:00 pm – 9:00 pm
Social Media to Promote Your Business @ Raritan Valley Community College

Social Media to Promote Your Business   [SB405]

Connect with consumers through Social Media to increase your brand awareness and sales. Learn the essential steps and tactics necessary for the small business owner using LinkedIn, Facebook and Twitter. (3 hours)
Instructor: Susan Wilcox, e-Dynamic Marketing.

Wed, May 8, 2019, 6-9pm
Course fee: $59
Attend In-Person = CRN 60028
Attend Online = CRN 60089

Virtual seats are also available for this class. Please refer to the SBDC Webinars page.

Secure online registration is done through the RVCC website, or call (908) 526-1200 x8516.

Search / Register for a Course

Secure online registration is done through the RVCC website.

Search / Register for a Course

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at (908) 526-1200 x8516.