There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

The Digital Blueprint Certificate gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media, website development, and optimization techniques. By creating a “Digital Blueprint,” you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. Take one class or all classes to increase your awareness of this new marketing age. A certificate of completion will be awarded to students who successfully complete the eight-session (24 hour) program.

Feb
24
Wed
Planning Your New Website – WEBINAR
Feb 24 @ 6:00 pm – 9:00 pm
Planning Your New Website - WEBINAR @ Internet

Planning Your New Website – Webinar

SB421 – 3 hours

Learn the biggest mistakes to avoid when building a website and discover what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required.
Wed, Feb 24, 6-9pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Mar
3
Wed
Intro to SEO – WEBINAR
Mar 3 @ 6:00 pm – 9:00 pm

Intro to SEO – Webinar

SB404 – 3 hours

Learn how to improve your website visibility in Google. Participants learn Search Engine Optimization best practices for beginners. You can also request to have your current website critiqued during the session.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required.   

Wed, Mar 3, 6-9pm    REGISTER FOR THIS DATE

Questions? Contact the  SBDC office:  Email:   sbdc@raritanval.edu  Phone: 908 526 1200, ext. 8516

 

Mar
10
Wed
Introduction to WordPress – WEBINAR
Mar 10 @ 6:00 pm – 9:00 pm
Introduction to WordPress - WEBINAR

Intro to WordPress – Webinar

SB463 – 3 hours

35% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plug-ins; and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE
Registration is required.

Wed, Mar 10, 6-9pm  REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Watch this class description video:

* SOURCE: WordPress.org

 

Mar
17
Wed
Intro to Google Analytics – WEBINAR
Mar 17 @ 6:00 pm – 9:00 pm
Intro to Google Analytics - WEBINAR @ Internet

Intro to Google Analytics– Webinar

SB418 – 3 hours

Does your website and marketing work? Learn how to use the powerful free reporting tool, Google Analytics, to measure the effectiveness of your marketing efforts.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required 

Wed, Mar 17, 6-9pm   REGISTER FOR THIS DATE 

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Mar
24
Wed
Intro to Google Ads- WEBINAR
Mar 24 @ 6:00 pm – 9:00 pm
Intro to Google Ads- WEBINAR @ Internet

Intro to Google Ads – Webinar

SB473 – 3 hours

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google Adwords). We will also explain how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart, Reinhart Marketing
Course fee: FREE
Wed, Mar 24, 6-9pm

Registration is required 

Wed, Mar 24, 6-9pm    REGISTER FOR THIS DATE 

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Mar
31
Wed
Advanced Website Management – WEBINAR
Mar 31 @ 6:00 pm – 9:00 pm
Advanced Website Management - WEBINAR @ Internet

Advanced Website Management– Webinar

SB761– 3 hours

Building a website can be complicated.  But your job doesn’t end once the website is launched.  There’s plenty more to do to make sure it technically performs well, remains secure, and improves the odds of being found in Google and Bing. Topics to be discussed are Google Tag Manager, Google Search Console, Bing Webmaster Tools, Google Data Studio and Microsoft Clarity Analytics.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required 

Wed, Mar 31, 6-9pm   REGISTER FOR THIS DATE 

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

 

Apr
7
Wed
Create Video for Your Business – WEBINAR
Apr 7 @ 6:00 pm – 9:00 pm
Create Video for Your Business - WEBINAR @ Internet

Create Video for Your Business– Webinar

SB406 – 3 hours

From planning to production to distribution, learn the basic skills and tools you’ll need to create professional video content to promote your brand and publish it online.

Instructor: Roland Reinhart, Reinhart Marketing

Course fee: FREE

Registration is required 

Wed, Apr 7, 6-9pm    REGISTER FOR THIS DATE

Questions? Contact the SBDC office: Phone:  (908) 526-1200 x8516  Email: sbdc@raritanval.edu

Secure online registration is done through the RVCC website.

We’re here to help!

Fill out our Small Business Development Center (SBDC) Request for Counseling Form to schedule a free appointment with one of our business counselors.

Use our Business Course Registration Form to register for any of our small business classes.

If you have any questions, review our FAQs or contact our office at (908) 526-1200 x8516.