General Courses

General Courses 2017-12-14T13:42:37+00:00

Integrated Marketing – Part I  NEW   SB740    6 hours
We are in a new era that requires small business owners to develop an integrative multichannel marketing foundation. This class is Part I of a two-part series that will help you avoid the mistakes small business owners make with their marketing strategies. Learn why you need to use multichannel marketing systems and how to keep your brand message and target audience consistent whether you are networking, developing a word-of-mouth campaign, or using the latest social media platforms.
Part II of this series is Social Media to Promote Your Business. Please refer to the Digital Blueprint section for more information.
Course fee: $119
CRN 60036 Wed, Jan 24 & 31    6 – 9pm
CRN 60037 Mon, May 7 & 14    6 – 9pm

How to Network for Success   SB715    3 hours
Explore the why, where, and how to network offline and online. Learn to write and deliver an attention-getting “elevator speech” that really works. Start networking immediately: bring your business cards and brochures to class.
Course fee: $59
CRN 60038 Tue, Feb 20    6 – 9pm
CRN 60039 Tue, Jun 5    6 – 9pm

How to Develop an Effective Holistic Business NEW   SB467    3 hours
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and time management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Course fee: $59
CRN 60040 Tue, Mar 6    6 – 9pm

Basics of Small Business Insurance   SB448    3 hours
Are you a small business owner who is operating without insurance, and needs to learn the basics of both insurance and risk management techniques? Learn how to protect your company from catastrophic loss. This seminar with explain the types of insurance needed to build a basic insurance program…and teach you different ways to buy insurance or self-insure.
Course fee: $59
CRN 60041 Wed, Mar 7    6 – 9pm

How to Evaluate e-Commerce Platforms for E-Tail Success   NEW    SB814    3 hours
Online shopping continues to disrupt the retail sector at an increasingly fast pace and every business needs an online e-commerce and m-commerce store to be competitive. Entrepreneurs can succeed in online e-tailing given the low cost structure and various platform options to go to market quickly and operate efficiently. Participants will be guided to apply a framework to evaluate and select the best path to online retailing. Business model platforms of Amazon and Atomy as well as stand-alone web store options will be compared in terms of costs, pricing, marketing, sourcing, fulfillment, time to profitability and overall success.
Course fee: $59
CRN 60067 Tue, Apr 24    6 – 9pm

The 411 on Employee Handbooks NEW    SB815    3 hours
This course will provide an overview of the employee manual and its construction. We will discuss the key components of an effective employee handbook – company culture, mission, values, policies and procedures, etc. – as well as an overview of state and federal laws that must be included in the handbook.
Course fee: $59
CRN 60079 Tue, May 15    6 – 9pm

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